Advertising on Amazon isn’t optional anymore — it’s the engine that drives growth. The real question is: How should you manage it? Many...

Stay ahead with the latest Amazon Seller Updates for 2025 — from star-only feedback to FBA storage limits and AI tools. Learn what it means for your business.

Amazon’s Dynamic Bidding system is a key feature for optimizing PPC campaigns, but choosing the right bidding strategy can be tricky...

Consistent growth in ecommerce isn’t about luck—it’s about clarity, awareness, and timing...

PPC (Pay-Per-Click) bid optimization is the practice of dynamically adjusting your bids to reach your advertising goals — whether that’s more sales, better profitability, or greater brand visibility...

Enhance your product organization with Smart Tags in ProductVu—a powerful feature designed to help you categorize and track product behaviors effortlessly. In this video, we walk through how to apply, customize, and manage Smart Tags within ProductVu, allowing for better segmenting, reporting, and visual insights.

Maximize your ad performance with Placement Bid Multipliers—a feature designed to adjust your bids for premium placement spots on Amazon. In this video, we walk through setting up top-of-search and product page multipliers in Sellozo. These placement adjustments can help increase visibility, boost clicks, and enhance conversion opportunities during key shopping moments. Watch to learn how to use multipliers strategically and elevate your Amazon PPC campaigns.

In this walkthrough, we show you how to access, apply, and manage filters within ProductVu’s interface to uncover meaningful trends and refine your strategy. Perfect for e-commerce managers and analysts seeking clarity and speed in reporting, this guide highlights practical scenarios and dashboard tips to get the most from ProductVu.

Quickly drill down into campaign performance by using Filters in Sellozo. This video shows how you can filter your PPC campaigns by metrics like active ads, ACoS, conversions, and optimization status—delivering a customized view that helps you make data-driven adjustments. 

In this video tutorial, we'll show you how to securely add product costs through the ProductVu interface and how it feeds into your True Profit and financial reporting dashboards...

In this video, we guide you step-by-step through setting and adjusting ACoS targets in Sellozo—whether you're launching new campaigns or fine-tuning existing ones...

In this video, we walk through how to enable Optimizer for both new and existing campaigns, set a realistic ACoS goal, and recognize when it’s working through visual indicators in the dashboard. 

In this walkthrough, you’ll learn how to use the dashboard to track metrics like total receipts, costs, true profit, and margins at both account and SKU levels. This video also covers how to input COGS, inbound shipping, and non-Amazon expenses to calculate real profit, how to navigate inventory summaries, and how to export detailed CSVs for deep analysis. 

We’re rolling out three powerful updates in our latest release that give sellers more control, more insight, and smarter support. Here’s what’s new...

As Q2 comes to a close, we’re happy to share some exciting new updates in this month’s release. This release includes...

Amazon Prime Day 2025 is almost here—and for Amazon sellers, this is one of the biggest opportunities to boost revenue, clear seasonal inventory, and win new customers...

In this list, we’re highlighting the top PPC tools that Amazon sellers should consider — including solutions that go beyond ads and provide support across product research, keyword tracking, review monitoring, and reimbursement recovery...

Managing Amazon ad campaigns doesn’t have to be overwhelming or time-consuming. That’s where Sellozo’s Autopilot  comes in! This powerful...

Successfully scaling your Amazon business requires more than just listing products and running ads—it demands a well-structured strategy...

We are here with an exciting set of new features and improvements to enhance your experience. This update includes a dedicated ‘What’s...