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Turning on the Sellozo Optimizer - Video Tutorial

  • Cameron Meneer
  • Jul 3
  • 1 min read

Maximize your campaign efficiency with the powerful Sellozo Optimizer—a feature that automates bid adjustments and keyword management to meet your target ACoS. In this video, we walk through how to enable Optimizer for both new and existing campaigns, set a realistic ACoS goal, and recognize when it’s working through visual indicators in the dashboard. 


Perfect for sellers who want smarter ad automation and consistent performance, this guide ensures you’re ready to launch powerful campaigns with less manual oversight.



👇 Watch: Turning On the Sellozo Optimizer



🛠️ What You’ll Learn

  • How to enable the Optimizer toggle within campaign settings for existing campaigns

  • Setting and adjusting Target ACoS before launching or editing a campaign

  • Identifying the blue “Optimizer” badge that confirms your campaign is live with automation enabled

  • Understanding how the Optimizer gradually adjusts bids to improve ACoS and automates positive keyword transfers

  • Tips on using Optimizer strategically—for both new campaigns and established ones



🧠 Pro Tips from the Sellozo Team

“Enable the Optimizer via the ‘Actions → Campaign Settings’ dropdown—flip the Optimized toggle on, set your ACoS target, and hit Apply Changes to start automation.”


“Look for the blue ‘Optimizer’ badge under the Optimize column—that's your signal that Sellozo is now managing bids for you!”



💬 Ready to Activate Automation?

Log in, head to PPC Manager, and toggle the Optimizer on for your campaigns. Set a realistic ACoS target and let Sellozo handle the rest.


Questions about optimizing your bid automation or setting targets? Our support team is ready to help - contact us through the Contact Support button in the app!


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