Amazon’s Dynamic Bidding system is a key feature for optimizing PPC campaigns, but choosing the right bidding strategy can be tricky...

Consistent growth in ecommerce isn’t about luck—it’s about clarity, awareness, and timing...

We’re excited to share the latest updates rolling out in Sellozo this week! This release is packed with new features and refinements designed to...

PPC (Pay-Per-Click) bid optimization is the practice of dynamically adjusting your bids to reach your advertising goals — whether that’s more sales, better profitability, or greater brand visibility...

Prime Day 2025 is officially in the books. While Amazon reported over $14 billion in total sales, early reports show a more complex story for individual sellers...

Stay organized and strategic with Smart Tags in Sellozo—a powerful way to label campaigns, monitor performance trends, and streamline reporting. In this video tutorial, you'll learn how to apply, edit, and remove Smart Tags directly within the Campaigns screen...

Unlock precise Amazon PPC targeting with Sellozo’s powerful Targeting Tab. In this walkthrough, we'll explore how to set up both manual keyword targeting and ASIN/product targeting, choose your match types, adjust bids, and leverage negative targeting—all within a single intuitive interface...

Understanding bidding strategy is essential to running efficient Amazon PPC campaigns. In this video, we explain the difference between conservative and aggressive bid settings in Sellozo, and how each can impact ad visibility, conversion rate, and ACoS

Keep a clear view of your PPC changes with Sellozo’s Activity Log. In this walkthrough, we explore how to access, interpret, and extract value from the log—tracking who made changes, when they were made, and why...

Enhance your product organization with Smart Tags in ProductVu—a powerful feature designed to help you categorize and track product behaviors effortlessly. In this video, we walk through how to apply, customize, and manage Smart Tags within ProductVu, allowing for better segmenting, reporting, and visual insights.

Maximize your ad performance with Placement Bid Multipliers—a feature designed to adjust your bids for premium placement spots on Amazon. In this video, we walk through setting up top-of-search and product page multipliers in Sellozo. These placement adjustments can help increase visibility, boost clicks, and enhance conversion opportunities during key shopping moments. Watch to learn how to use multipliers strategically and elevate your Amazon PPC campaigns.

In this walkthrough, we show you how to access, apply, and manage filters within ProductVu’s interface to uncover meaningful trends and refine your strategy. Perfect for e-commerce managers and analysts seeking clarity and speed in reporting, this guide highlights practical scenarios and dashboard tips to get the most from ProductVu.

Quickly drill down into campaign performance by using Filters in Sellozo. This video shows how you can filter your PPC campaigns by metrics like active ads, ACoS, conversions, and optimization status—delivering a customized view that helps you make data-driven adjustments. 

Take full control over your Amazon PPC bids with Minimum & Maximum Bid Limits in Sellozo. This feature allows you to set hard bid boundaries that protect your campaigns from overspending or being underbid. In this walkthrough, we show you how to apply bid limits within campaign settings, why they matter, and how to fine-tune them for balanced exposure and profitability.

This video demonstrates how to leverage our AI-driven dayparting tool to automate when your ads run, using Amazon Marketing Stream data for hourly ACoS optimization...

Refine your Amazon PPC targeting by adding the right keywords with Sellozo. In this video, you’ll learn how to manually insert keyword lists into your campaigns, adjust match types (exact, phrase, broad), and set bid values for each term. 

In this video tutorial, we'll show you how to securely add product costs through the ProductVu interface and how it feeds into your True Profit and financial reporting dashboards...

In this video, we guide you step-by-step through setting and adjusting ACoS targets in Sellozo—whether you're launching new campaigns or fine-tuning existing ones...

In this video, we walk through how to enable Optimizer for both new and existing campaigns, set a realistic ACoS goal, and recognize when it’s working through visual indicators in the dashboard. 

In this walkthrough, you’ll learn how to use the dashboard to track metrics like total receipts, costs, true profit, and margins at both account and SKU levels. This video also covers how to input COGS, inbound shipping, and non-Amazon expenses to calculate real profit, how to navigate inventory summaries, and how to export detailed CSVs for deep analysis.