Prime Day is over, but your data isn’t done talking. Here’s how Amazon sellers can use Prime Day performance insights to guide smarter Cyber 5 strategies with help from Sellozo’s tools and reporting.

Auto campaigns are great for getting started, but manual campaigns give you the control you need to scale profitably. Learn when and how to switch — and how Sellozo makes it easy to optimize every step of the way.

Q4 is make-or-break season for Amazon sellers. Between Black Friday, Cyber Monday, and the holiday rush, competition skyrockets — and so does opportunity. The key? Preparation. The sellers who plan now will win later. Here’s your quick checklist to make sure you’re ready for the biggest shopping season of the year. 1. Lock in Your Ad Budgets Early Amazon ad inventory gets competitive fast. If you wait until November to adjust budgets, you’ll miss out on crucial momentum. ✅ Re

Amazon just rolled out AI-powered seller tools, from business performance insights to AI-generated listings. Here’s what they mean for sellers—and how Sellozo helps you turn those insights into profitable action.

Amazon never stands still — and as a seller, neither can you. From AI tools to policy shifts, recent changes are reshaping how sellers manage their businesses. Staying informed is the first step; knowing what to do about it is where you gain an edge...

Advertising on Amazon isn’t optional anymore. Whether you’re launching your first product or managing a growing catalog, ads are the engine that drive visibility and sales...

Amazon’s advertising landscape is evolving faster than ever. For sellers, that means what worked last year may not be enough this year...

Advertising on Amazon isn’t optional anymore — it’s the engine that drives growth. The real question is: How should you manage it? Many...

Stay ahead with the latest Amazon Seller Updates for 2025 — from star-only feedback to FBA storage limits and AI tools. Learn what it means for your business.

Amazon’s Dynamic Bidding system is a key feature for optimizing PPC campaigns, but choosing the right bidding strategy can be tricky...

Consistent growth in ecommerce isn’t about luck—it’s about clarity, awareness, and timing...

PPC (Pay-Per-Click) bid optimization is the practice of dynamically adjusting your bids to reach your advertising goals — whether that’s more sales, better profitability, or greater brand visibility...

Prime Day 2025 is officially in the books. While Amazon reported over $14 billion in total sales, early reports show a more complex story for individual sellers...

Maximize your ad performance with Placement Bid Multipliers—a feature designed to adjust your bids for premium placement spots on Amazon. In this video, we walk through setting up top-of-search and product page multipliers in Sellozo. These placement adjustments can help increase visibility, boost clicks, and enhance conversion opportunities during key shopping moments. Watch to learn how to use multipliers strategically and elevate your Amazon PPC campaigns.

In this walkthrough, we show you how to access, apply, and manage filters within ProductVu’s interface to uncover meaningful trends and refine your strategy. Perfect for e-commerce managers and analysts seeking clarity and speed in reporting, this guide highlights practical scenarios and dashboard tips to get the most from ProductVu.

Quickly drill down into campaign performance by using Filters in Sellozo. This video shows how you can filter your PPC campaigns by metrics like active ads, ACoS, conversions, and optimization status—delivering a customized view that helps you make data-driven adjustments. 

Prime Day is almost here — are you ready to capture all that traffic and convert as many eager shoppers as possible?

Take full control over your Amazon PPC bids with Minimum & Maximum Bid Limits in Sellozo. This feature allows you to set hard bid boundaries that protect your campaigns from overspending or being underbid. In this walkthrough, we show you how to apply bid limits within campaign settings, why they matter, and how to fine-tune them for balanced exposure and profitability.

This video demonstrates how to leverage our AI-driven dayparting tool to automate when your ads run, using Amazon Marketing Stream data for hourly ACoS optimization...

Gain deeper insights into your Amazon PPC campaigns with Sellozo's Search Terms Tab. This feature allows you to identify which search terms are driving traffic and conversions, enabling you to make data-driven decisions to optimize your campaigns...