Prime Day is over, but your data isn’t done talking. Here’s how Amazon sellers can use Prime Day performance insights to guide smarter Cyber 5 strategies with help from Sellozo’s tools and reporting.

Auto campaigns are great for getting started, but manual campaigns give you the control you need to scale profitably. Learn when and how to switch — and how Sellozo makes it easy to optimize every step of the way.

Q4 is make-or-break season for Amazon sellers. Between Black Friday, Cyber Monday, and the holiday rush, competition skyrockets — and so does opportunity. The key? Preparation. The sellers who plan now will win later. Here’s your quick checklist to make sure you’re ready for the biggest shopping season of the year. 1. Lock in Your Ad Budgets Early Amazon ad inventory gets competitive fast. If you wait until November to adjust budgets, you’ll miss out on crucial momentum. ✅ Re

Advertising on Amazon isn’t optional anymore. Whether you’re launching your first product or managing a growing catalog, ads are the engine that drive visibility and sales...

Clicks feel good. They make dashboards light up and graphs trend upward. But here’s the truth: clicks don’t pay the bills — profitable...

Stay ahead with the latest Amazon Seller Updates for 2025 — from star-only feedback to FBA storage limits and AI tools. Learn what it means for your business.

Amazon’s Dynamic Bidding system is a key feature for optimizing PPC campaigns, but choosing the right bidding strategy can be tricky...

Consistent growth in ecommerce isn’t about luck—it’s about clarity, awareness, and timing...

PPC (Pay-Per-Click) bid optimization is the practice of dynamically adjusting your bids to reach your advertising goals — whether that’s more sales, better profitability, or greater brand visibility...

Stay organized and strategic with Smart Tags in Sellozo—a powerful way to label campaigns, monitor performance trends, and streamline reporting. In this video tutorial, you'll learn how to apply, edit, and remove Smart Tags directly within the Campaigns screen...

Unlock precise Amazon PPC targeting with Sellozo’s powerful Targeting Tab. In this walkthrough, we'll explore how to set up both manual keyword targeting and ASIN/product targeting, choose your match types, adjust bids, and leverage negative targeting—all within a single intuitive interface...

Understanding bidding strategy is essential to running efficient Amazon PPC campaigns. In this video, we explain the difference between conservative and aggressive bid settings in Sellozo, and how each can impact ad visibility, conversion rate, and ACoS

Keep a clear view of your PPC changes with Sellozo’s Activity Log. In this walkthrough, we explore how to access, interpret, and extract value from the log—tracking who made changes, when they were made, and why...

Enhance your product organization with Smart Tags in ProductVu—a powerful feature designed to help you categorize and track product behaviors effortlessly. In this video, we walk through how to apply, customize, and manage Smart Tags within ProductVu, allowing for better segmenting, reporting, and visual insights.

Maximize your ad performance with Placement Bid Multipliers—a feature designed to adjust your bids for premium placement spots on Amazon. In this video, we walk through setting up top-of-search and product page multipliers in Sellozo. These placement adjustments can help increase visibility, boost clicks, and enhance conversion opportunities during key shopping moments. Watch to learn how to use multipliers strategically and elevate your Amazon PPC campaigns.

In this walkthrough, we show you how to access, apply, and manage filters within ProductVu’s interface to uncover meaningful trends and refine your strategy. Perfect for e-commerce managers and analysts seeking clarity and speed in reporting, this guide highlights practical scenarios and dashboard tips to get the most from ProductVu.

Quickly drill down into campaign performance by using Filters in Sellozo. This video shows how you can filter your PPC campaigns by metrics like active ads, ACoS, conversions, and optimization status—delivering a customized view that helps you make data-driven adjustments. 

Prime Day is almost here — are you ready to capture all that traffic and convert as many eager shoppers as possible?

Take full control over your Amazon PPC bids with Minimum & Maximum Bid Limits in Sellozo. This feature allows you to set hard bid boundaries that protect your campaigns from overspending or being underbid. In this walkthrough, we show you how to apply bid limits within campaign settings, why they matter, and how to fine-tune them for balanced exposure and profitability.

This video demonstrates how to leverage our AI-driven dayparting tool to automate when your ads run, using Amazon Marketing Stream data for hourly ACoS optimization...