Conservative vs Aggressive Bidding in Sellozo - Video Tutorial
- Cameron Meneer
- Jul 11
- 1 min read
Understanding bidding strategy is essential to running efficient Amazon PPC campaigns. In this video, we explain the difference between conservative and aggressive bid settings in Sellozo, and how each can impact ad visibility, conversion rate, and ACoS.
Whether you’re aiming for steady ROI or rapid growth, this guide will help you choose the right approach and adjust bids based on your campaign goals. Watch along to see real examples, bid modifier tips, and expert insights to make data-driven decisions.
👇 Watch: Conservative vs Aggressive Bidding in Sellozo
🛠️ What You’ll Learn
The difference between conservative bid settings (lower max bids, tighter controls) and aggressive bids (higher max bids, broader exposure)
How to adjust bid modifier percentages for each strategy
Real-world examples showing how bidding choices affect impressions, clicks, and ACoS
When to use conservative vs. aggressive bidding based on budget, competition, and ROI objectives
Best practices for monitoring performance and tweaking bids over time
🧠 Pro Tips from the Sellozo Team
“Start with conservative bids if you're focused on maintaining low ACoS and cost-effective clicks.”
“If you're expanding during peak season or testing new ASINs, aggressive bidding can give you more exposure—and potential market share.”
💬 Ready to Dial In Your Bidding Strategy?
Log in and experiment with both bidding modes in the bidding settings for your campaigns.
Need help choosing the right approach? Reach out to our support team anytime—we’re here to help!
