Understanding bidding strategy is essential to running efficient Amazon PPC campaigns. In this video, we explain the difference between conservative and aggressive bid settings in Sellozo, and how each can impact ad visibility, conversion rate, and ACoS

Maximize your ad performance with Placement Bid Multipliers—a feature designed to adjust your bids for premium placement spots on Amazon. In this video, we walk through setting up top-of-search and product page multipliers in Sellozo. These placement adjustments can help increase visibility, boost clicks, and enhance conversion opportunities during key shopping moments. Watch to learn how to use multipliers strategically and elevate your Amazon PPC campaigns.