Using Placement Bid Multipliers in Sellozo - Video Tutorial
- Cameron Meneer
- Jul 9
- 1 min read
Maximize your ad performance with Placement Bid Multipliers—a feature designed to adjust your bids for premium placement spots on Amazon. In this video, we walk through setting up top-of-search and product page multipliers in Sellozo. These placement adjustments can help increase visibility, boost clicks, and enhance conversion opportunities during key shopping moments.
Perfect for sellers aiming to optimize exposure on prime real estate, this guide makes it easy to confidently adjust bids and measure performance. Watch to learn how to use multipliers strategically and elevate your Amazon PPC campaigns.
👇 Watch: Using Placement Bid Multipliers in Sellozo
🛠️ What You’ll Learn
How to access placement bid multiplier settings within your campaign
Setting Top-of-Search (%) and Product Page (%) multipliers to boost bids for premium placements
Examples: applying a 200–300% multiplier to lift visibility on top search results
Best use cases: launching new products, holiday promotions, or defending key keywords
Monitoring performance impact on impressions, clicks, and ACoS post-adjustment
🧠 Pro Tips from the Sellozo Team
“Use a top-of-search multiplier of 200–300% when launching a new product—it increases visibility dramatically at first.”
“Keep product page multipliers modest to maintain efficient ACoS while increasing exposure near the buy box.”
💬 Ready to Elevate Your Placement Strategy?
Log in to Sellozo and test out placement bid multipliers today. Want help choosing the right percentage or tracking results? Our support team is ready to assist!
