Unlock precise Amazon PPC targeting with Sellozo’s powerful Targeting Tab. In this walkthrough, we'll explore how to set up both manual keyword targeting and ASIN/product targeting, choose your match types, adjust bids, and leverage negative targeting—all within a single intuitive interface...

Understanding bidding strategy is essential to running efficient Amazon PPC campaigns. In this video, we explain the difference between conservative and aggressive bid settings in Sellozo, and how each can impact ad visibility, conversion rate, and ACoS

Enhance your product organization with Smart Tags in ProductVu—a powerful feature designed to help you categorize and track product behaviors effortlessly. In this video, we walk through how to apply, customize, and manage Smart Tags within ProductVu, allowing for better segmenting, reporting, and visual insights.

Maximize your ad performance with Placement Bid Multipliers—a feature designed to adjust your bids for premium placement spots on Amazon. In this video, we walk through setting up top-of-search and product page multipliers in Sellozo. These placement adjustments can help increase visibility, boost clicks, and enhance conversion opportunities during key shopping moments. Watch to learn how to use multipliers strategically and elevate your Amazon PPC campaigns.

Gain deeper insights into your Amazon PPC campaigns with Sellozo's Search Terms Tab. This feature allows you to identify which search terms are driving traffic and conversions, enabling you to make data-driven decisions to optimize your campaigns...

Refine your Amazon PPC targeting by adding the right keywords with Sellozo. In this video, you’ll learn how to manually insert keyword lists into your campaigns, adjust match types (exact, phrase, broad), and set bid values for each term. 

In this video, we guide you step-by-step through setting and adjusting ACoS targets in Sellozo—whether you're launching new campaigns or fine-tuning existing ones...

Get ready to power up your Amazon PPC strategy with Sellozo’s Autopilot. In this video, our Sellozo Marketing Experts walk you through the full setup, from launching campaigns to automating bid adjustments and keyword harvesting...

In this video, we guide you through launching new campaigns (individually or in bulk) right from the product analytics dashboard. You’ll learn how to select products, configure campaign settings like budget, target ACoS, and bid strategy, and hit launch, all within seconds!

Get a comprehensive look at your product-level performance with ProductVu, Sellozo’s powerful analytics dashboard. In this overview, you'll learn how to monitor revenue, true profit, inventory status, buy box history, and PPC performance...

Kick off your Amazon advertising journey with Sellozo’s PPC Manager, the central hub for campaign creation, performance monitoring, and optimization. In this introductory video, you'll learn how to navigate the PPC Manager interface, launch your first campaigns, review key metrics, and apply basic filters to focus on what matters most...

Amazon Prime Day 2025 is almost here—and for Amazon sellers, this is one of the biggest opportunities to boost revenue, clear seasonal inventory, and win new customers...