Unlock precise Amazon PPC targeting with Sellozo’s powerful Targeting Tab. In this walkthrough, we'll explore how to set up both manual keyword targeting and ASIN/product targeting, choose your match types, adjust bids, and leverage negative targeting—all within a single intuitive interface...

Understanding bidding strategy is essential to running efficient Amazon PPC campaigns. In this video, we explain the difference between conservative and aggressive bid settings in Sellozo, and how each can impact ad visibility, conversion rate, and ACoS

Keep a clear view of your PPC changes with Sellozo’s Activity Log. In this walkthrough, we explore how to access, interpret, and extract value from the log—tracking who made changes, when they were made, and why...

Enhance your product organization with Smart Tags in ProductVu—a powerful feature designed to help you categorize and track product behaviors effortlessly. In this video, we walk through how to apply, customize, and manage Smart Tags within ProductVu, allowing for better segmenting, reporting, and visual insights.

Maximize your ad performance with Placement Bid Multipliers—a feature designed to adjust your bids for premium placement spots on Amazon. In this video, we walk through setting up top-of-search and product page multipliers in Sellozo. These placement adjustments can help increase visibility, boost clicks, and enhance conversion opportunities during key shopping moments. Watch to learn how to use multipliers strategically and elevate your Amazon PPC campaigns.

Take full control over your Amazon PPC bids with Minimum & Maximum Bid Limits in Sellozo. This feature allows you to set hard bid boundaries that protect your campaigns from overspending or being underbid. In this walkthrough, we show you how to apply bid limits within campaign settings, why they matter, and how to fine-tune them for balanced exposure and profitability.

This video demonstrates how to leverage our AI-driven dayparting tool to automate when your ads run, using Amazon Marketing Stream data for hourly ACoS optimization...

Refine your Amazon PPC targeting by adding the right keywords with Sellozo. In this video, you’ll learn how to manually insert keyword lists into your campaigns, adjust match types (exact, phrase, broad), and set bid values for each term. 

In this video, we guide you step-by-step through setting and adjusting ACoS targets in Sellozo—whether you're launching new campaigns or fine-tuning existing ones...

In this walkthrough, you’ll learn how to use the dashboard to track metrics like total receipts, costs, true profit, and margins at both account and SKU levels. This video also covers how to input COGS, inbound shipping, and non-Amazon expenses to calculate real profit, how to navigate inventory summaries, and how to export detailed CSVs for deep analysis. 

Kickstart new Amazon PPC campaigns directly from Sellozo’s PPC Manager—without ever leaving the interface. In this walkthrough video, we show you how to launch campaign structures (automatic + manual) using Basic, Autopilot, and Advanced modes. Learn how to easily transfer keywords, apply bidding rules, set dayparting schedules, and...

Get ready to power up your Amazon PPC strategy with Sellozo’s Autopilot. In this video, our Sellozo Marketing Experts walk you through the full setup, from launching campaigns to automating bid adjustments and keyword harvesting...

In this video, we guide you through launching new campaigns (individually or in bulk) right from the product analytics dashboard. You’ll learn how to select products, configure campaign settings like budget, target ACoS, and bid strategy, and hit launch, all within seconds!

Get a comprehensive look at your product-level performance with ProductVu, Sellozo’s powerful analytics dashboard. In this overview, you'll learn how to monitor revenue, true profit, inventory status, buy box history, and PPC performance...

Kick off your Amazon advertising journey with Sellozo’s PPC Manager, the central hub for campaign creation, performance monitoring, and optimization. In this introductory video, you'll learn how to navigate the PPC Manager interface, launch your first campaigns, review key metrics, and apply basic filters to focus on what matters most...

Get a comprehensive look at your Amazon PPC performance with Sellozo’s PPC Manager, an intuitive dashboard built for clarity. This overview video walks through key campaign-level insights like ad spend, ACoS, ROAS, and profit visualization. We’ll show you where to customize...

Unlock full visibility into your Amazon operations by connecting the Selling Partner API (SP‑API) to Sellozo. In this tutorial, our Marketing Experts walk you through every step—from authorizing your Amazon seller account to accessing enhanced dashboards.

As Q2 comes to a close, we’re happy to share some exciting new updates in this month’s release. This release includes...

Amazon Prime Day 2025 is almost here—and for Amazon sellers, this is one of the biggest opportunities to boost revenue, clear seasonal inventory, and win new customers...