Sellozo Release Notes June 2025
- Cameron Meneer
- Jun 23
- 4 min read
It’s hard to believe we’re already halfway through the year! As Q2 comes to a close, we’re happy to share some exciting new updates in this month’s release.
This release includes the BETA launch of our AI-powered chatbot, giving users a smarter, more interactive experience. We’ve also expanded reporting in the DSP Manager, making it easier to track performance with a wider set of metrics. In addition, users can now edit existing RAS campaigns. And finally, you’ll notice a few cosmetic improvements throughout the app that enhance overall usability and design.
We’re excited for you to explore these updates!
New features:
Introducing the BETA launch of AI-powered chatbot ‘OzO’ within Sellozo
Introducing OzO, our new AI-powered chatbot, now available to all users! OzO is designed to assist you with questions about Amazon advertising and our app's functionality. Currently in BETA, OzO will direct you to relevant knowledge resources on our website, providing links to blog posts that contain the answers you seek. Essentially, OzO acts as a guide providing direct links to insightful blog posts, in-depth articles, and helpful guides that contain the precise answers you seek.
It is important to remember that OzO is still evolving. As a BETA product, its initial responses may sometimes be more expansive than strictly concise. This is a natural part of its learning process. Your engagement and feedback are absolutely paramount to OzO's continuous improvement and future development. Every question you ask, every interaction you have, and every piece of feedback you provide directly contributes to OzO's ability to learn, refine its responses, and become an even more powerful and efficient tool.
If you can't find the answers you need, you can always contact our support team directly at support@sellozo.com.
Expanded DSP reporting to track performance with wider set of metrics
We are excited to announce a significant enhancement to our Demand-Side Platform (DSP) reporting capabilities. We have vastly expanded the array of available metrics to provide a more comprehensive and granular understanding of campaign performance. This upgrade empowers advertisers with deeper insights, enabling more informed decision-making and optimized campaign strategies. Few of the key metrics that are available in our reporting are:
Add To Shopping Cart: The number of times a product was added to a customer's shopping cart.
Measurable Impressions: The total number of times an ad or content was displayed in a way that could be seen by a user.
Add To Watchlist: The number of times a product was added to a customer's watchlist for future consideration.
Off Amazon CPA: The cost per acquisition for customer actions occurring outside of the Amazon platform.
Off Amazon ERPM: The effective revenue per mille (thousand) impressions generated from activities outside of the Amazon platform.
See the comprehensive list of available DSP metrics below in the attached screenshots:
Enabled Edit functionality on RAS campaigns within Sellozo
We have integrated the RAS API to enable full campaign management within Sellozo. This integration allowed us to enable the editing capabilities within RAS campaigns, providing users to edit several key fields, streamlining the campaign management process.
For standard RAS campaign settings, the following fields are now editable:
Total Budget
End Date
Bid Strategy
Min and Max Bid
Furthermore, within the Advanced tab of the Edit component, users will find additional editable fields:
Campaign Name
Negative Keyword Creation
Min and Max Budget
Increased the character limit in 'Manage Notes' to 512 characters across all entities
The character limit for the 'Manage Notes' section has been increased to 512 characters. This expansion is uniformly applied across all entities within the system, ensuring consistency and allowing users to add detailed notes. With the extended capacity, messages can now include more context, clarification, and nuance without the need for multiple entries or abbreviations.
Additional small enhancements and bug fixes:
Built the backend for the SD launch flow laying the groundwork for building the frontend in the next release cycle.
Updated the metric field within the Client Scripts script builder, educating users on how this field can be used to apply multiple metric filters simultaneously.
Update the info bubble on the 'Key Performance Indicator' component within ProductVu to capture all the relevant updates within that component.
The 'Take the Tour' button has been relocated to the header of the page. This change aims to enhance the overall user interface and experience.
Import AMZ Attribution Dimensions and Metrics to support future Attribution Reporting features.
Fixed layout issues in the Financial Reports SKU tab where info bubbles and negative signs were overflowing.
Corrected sorting functionality across all ProductVu metrics, ensuring accurate search results for relevant sorting criteria.
Upcoming Features:
Sponsored Display Campaign Launch - We’re currently working on the ability to launch Sponsored Display (SD) campaigns directly within the Sellozo platform and it will hit the floor in upcoming months. This new feature will give you more control and flexibility in managing SD campaigns alongside your existing SB and SP launches—all in one place.
Retail Ad Service (RAS) campaigns management - In our next release, we will add the capability to enable Sellozo optimizer on this campaign type to make bid adjustments the way we have for all other campaign types (SP, SB, and SD).
Autopilot Enhancements - We're updating the Autopilot (AP) campaign launch flow to include a new "Keywords" step. This will let users add keywords directly to their AP campaigns. All keywords entered will automatically be applied to every manual campaign within the AP group.
