New Sellozo Feature Releases in June 2025
- Cameron Meneer
- Jun 23
- 3 min read
We’re rolling out three big updates in our latest release that give sellers more control, more insight, and smarter support. Here’s what’s new:
🤖 Meet OzO: Your AI-Powered Chatbot (BETA)
What It Is
Introducing OzO, Sellozo’s new AI-powered chatbot, now available to all users! OzO is designed to assist with questions about Amazon advertising and how to use Sellozo. Think of it as your personal guide, pointing you toward relevant blog posts, in-depth articles, and helpful resources on our website.
Why We Built It
We know sellers want fast answers without having to dig. OzO was created to provide direct, on-demand guidance by surfacing the most relevant help resources in real-time.
Why We Love It
✅ Accessible help anytime, right inside the platform
✅ Connects you with the most relevant content fast
✅ Reduces friction for sellers needing quick support
What Our Team Is Saying 🧠
“It’s like the intern that never sleeps, never complains, and always has the right doc ready.”
How to Use It
OzO is available in your Sellozo dashboard. Just start typing your question and let it guide you to the right answers.
NOTE: OzO is in BETA, which means your feedback is incredibly important to us. Help us shape the future of support at Sellozo by sending us your feedback using the "Contact Support" button in the app!
🔢 Expanded DSP Reporting
What It Is
We’ve upgraded our Demand-Side Platform (DSP) reporting with a wider array of performance metrics. These new insights help sellers better understand what’s working and where to optimize.
Why We Built It
Sellers running DSP campaigns need deeper clarity into performance metrics that go beyond surface-level KPIs. These new insights offer more meaningful data to drive smarter decisions.
Why We Love It
✅ Unlocks granular campaign insights
✅ Supports better optimization and budget allocation
What Our Team Is Saying 🧠
"With these new DSP metrics, advertisers can finally tie performance to key behaviors like cart adds and watchlist activity, not just clicks and impressions."
How to Use It
Check out the expanded DSP reports in your dashboard. Some of the key new metrics include:
Add To Shopping Cart
Measurable Impressions
Add To Watchlist
Off Amazon CPA
Off Amazon ERPM
Need the full list? Just open your DSP report and explore all the new fields available.
✏️ RAS Campaign Editing Now Live
What It Is
RAS campaigns just got a lot easier to manage. With our new integration of the RAS API, you can now edit RAS campaigns directly inside Sellozo.
Why We Built It
Sellers wanted more flexibility without switching platforms. This update brings full RAS campaign editing into the Sellozo environment so you can work faster and smarter.
Why We Love It
✅ Edit key RAS campaign fields without leaving Sellozo
✅ Simplifies workflow for campaign adjustments
✅ Saves time and reduces platform switching
What Our Team Is Saying 🧠
"RAS campaign support has been one of our top feature requests, and we’re excited to deliver it. Now you can adjust campaigns without any extra steps."
How to Use It
Navigate to any RAS campaign in your dashboard and select "Edit."
You’ll now be able to modify:
Standard Settings:
Total Budget
End Date
Bid Strategy
Min and Max Bid
Advanced Settings:
Campaign Name
Negative Keyword Creation
Min and Max Budget
Full RAS control, right where you manage everything else.
Final Thoughts
These new features are all about making advertising smarter, support more helpful, and campaign management more seamless. We can’t wait to hear how you use them and what you want to see next!
Always On. Always Optimizing.
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