TRANSCRIPT: (00:00) [Music] Hello! This video is a general overview on how to get started with the PPC Manager. We'll cover some of the main features, but if you're looking for more detailed information on any specific topics, please check out our other videos that go into greater depth. The first thing I want to cover is how to turn on the optimizer to enable bid automation for a campaign. To do this, I'm in the "Campaigns" tab. I’ll scroll down to locate the campaign where I want to enable bid automation. Once I find it, I’ll click on the green "Actions" button next to the campaign, choose "Edit Campaign," and turn on the optimizer. However, I can't submit the change until I set a target ACoS. The optimizer needs a goal to work toward. For this campaign, I’ll set the target ACoS to 18%. After submitting the change, you’ll know it worked when you see the blue "Optimizer" badge under the "Optimize" column. (01:06) Next, let’s go over how to launch a campaign. Click the green "Campaign Launch" button. You’ll see three options. Basic will launch an automatic campaign linked to a manual campaign. When I say "linked," I mean that when a keyword converts in the automatic campaign, it will automatically send an exact match of that keyword to the manual campaign. Autopilot is our most hands-off approach. If you want more details on Autopilot, please check out the Autopilot video. The Advanced button lets you choose different campaign patterns. If you select this option, you can see all your ASINs listed by product name or SKU, and you can search for the one you want. Alternatively, you can manually enter the ASIN. For this example, I’ll choose a random ASIN. I’ll click "Next," and here you can choose your campaign pattern. I’ll leave it set to "Auto to Manual" for now. (02:20) Next, I’ll name the automatic campaign "Auto Test," set a budget, and enter the target ACoS. I’ll do the same for the manual campaign: set the name, budget, and target ACoS. After clicking "Next," you’ll see that the campaigns are ready to launch. Both campaigns have the optimizer enabled, and once I click "Submit," they will launch and become active with the optimizer on. (02:58) Finally, let's talk about Campaign Studio. If you already have an automatic campaign, an exact match campaign, a broad match campaign, and a research campaign, you can link these campaigns together to harvest keywords. To do this, locate one of the campaigns you want to include in the campaign flow. I usually start with the automatic campaign. Click on the green "Actions" button next to the campaign and go into Campaign Studio. Here, you can add other campaigns by searching for them and linking them together. For example, I can select the source ad group from the automatic campaign and the destination ad group from the manual campaign. Then, I can set the rule for transferring search terms: when a search term converts once, create an exact match keyword. Once you activate this, the rule will be applied. (04:10) This feature is ideal if you already have campaigns in place, like research and destination campaigns, but they aren’t linked. If you don't have any campaigns set up yet, you should start by using the "Launch Campaign" button. The first step would be to go through all of your campaigns, turn on the optimizer, and set target ACoS levels. If you have any specific questions about anything I’ve covered here, we have additional videos that go into more detail about the PPC Manager's features, so please check those out. Thank you! [Music]