Clicks feel good. They make dashboards light up and graphs trend upward. But here’s the truth: clicks don’t pay the bills — profitable...

Amazon’s Dynamic Bidding system is a key feature for optimizing PPC campaigns, but choosing the right bidding strategy can be tricky...

PPC (Pay-Per-Click) bid optimization is the practice of dynamically adjusting your bids to reach your advertising goals — whether that’s more sales, better profitability, or greater brand visibility...

Understanding bidding strategy is essential to running efficient Amazon PPC campaigns. In this video, we explain the difference between conservative and aggressive bid settings in Sellozo, and how each can impact ad visibility, conversion rate, and ACoS