Clicks feel good. They make dashboards light up and graphs trend upward. But here’s the truth: clicks don’t pay the bills — profitable...

Amazon’s Dynamic Bidding system is a key feature for optimizing PPC campaigns, but choosing the right bidding strategy can be tricky...

PPC (Pay-Per-Click) bid optimization is the practice of dynamically adjusting your bids to reach your advertising goals — whether that’s more sales, better profitability, or greater brand visibility...

Understanding bidding strategy is essential to running efficient Amazon PPC campaigns. In this video, we explain the difference between conservative and aggressive bid settings in Sellozo, and how each can impact ad visibility, conversion rate, and ACoS

Keep a clear view of your PPC changes with Sellozo’s Activity Log. In this walkthrough, we explore how to access, interpret, and extract value from the log—tracking who made changes, when they were made, and why...

Enhance your product organization with Smart Tags in ProductVu—a powerful feature designed to help you categorize and track product behaviors effortlessly. In this video, we walk through how to apply, customize, and manage Smart Tags within ProductVu, allowing for better segmenting, reporting, and visual insights.

Prime Day is almost here — are you ready to capture all that traffic and convert as many eager shoppers as possible?

Take full control over your Amazon PPC bids with Minimum & Maximum Bid Limits in Sellozo. This feature allows you to set hard bid boundaries that protect your campaigns from overspending or being underbid. In this walkthrough, we show you how to apply bid limits within campaign settings, why they matter, and how to fine-tune them for balanced exposure and profitability.

This video demonstrates how to leverage our AI-driven dayparting tool to automate when your ads run, using Amazon Marketing Stream data for hourly ACoS optimization...

Refine your Amazon PPC targeting by adding the right keywords with Sellozo. In this video, you’ll learn how to manually insert keyword lists into your campaigns, adjust match types (exact, phrase, broad), and set bid values for each term. 

In this video, we guide you step-by-step through setting and adjusting ACoS targets in Sellozo—whether you're launching new campaigns or fine-tuning existing ones...

In this video, we walk through how to enable Optimizer for both new and existing campaigns, set a realistic ACoS goal, and recognize when it’s working through visual indicators in the dashboard. 

Amazon Prime Day 2025 is just around the corner—and for Amazon sellers, it’s one of the biggest opportunities of the year to boost sales, move inventory, and gain new customers...

Get a comprehensive look at your product-level performance with ProductVu, Sellozo’s powerful analytics dashboard. In this overview, you'll learn how to monitor revenue, true profit, inventory status, buy box history, and PPC performance...

Get a comprehensive look at your Amazon PPC performance with Sellozo’s PPC Manager, an intuitive dashboard built for clarity. This overview video walks through key campaign-level insights like ad spend, ACoS, ROAS, and profit visualization. We’ll show you where to customize...

Unlock full visibility into your Amazon operations by connecting the Selling Partner API (SP‑API) to Sellozo. In this tutorial, our Marketing Experts walk you through every step—from authorizing your Amazon seller account to accessing enhanced dashboards.

This powerful tool is perfect for advanced users who want to automate and customize campaign behavior beyond the default settings in Sellozo. Whether you’re trying to manage bids by date range, pause ads based on ACoS, or trigger actions on a specific schedule, Client Scripts can do it all!

Keyword match types are a pivotal aspect of any Amazon advertising campaign...

Standing out as a seller on Amazon is crucial to driving sales. One eye-catching way to capture your audience's attention...

Securing a prime position on Amazon's Buy Box can be a game-changer for your business...