Sellozo Release Notes May 2025

Overview: This month’s release introduces several enhancements aimed at improving campaign management and reporting capabilities. We’ve added new performance metrics for Sponsored Brands and Sponsored Display campaigns, now available through the V3 endpoints following our API migration. The Autopilot launch flow has been restructured into another distinct campaign launch flow, allowing users to launch Autopilot campaigns directly from the PPC Manager under the Launch Campaigns section. 

Additionally, we've introduced standalone support for Sponsored Display campaigns by designing a standalone campaign pattern. Users can now download Search Term Query Performance reports for individual ASINs covering the top 100 search terms. We've also enhanced sales and traffic reporting by enabling SKU-level data support and optimizing query performance. As part of our DSP upgrades, we’ve transitioned DSP Manager reporting in-house and implemented the full DSP campaign hierarchy to support future campaign management functionality. Lastly, we’ve imported Amazon Attribution dimensions and metrics to pave the way for upcoming attribution reporting features.

New Features:

1. Reporting on a range of new performance metrics for Sponsored Brand and Sponsored Display campaigns, now accessible via V3 reporting endpoints

We are presenting a set of new metrics into our reporting within PPC Manager for SB and SD campaign types. Following are the available metrics available through Version 3 reporting for the above-mentioned campaign types:

1. Sponsored Brand

   1. addToCart

   2. addToCartRate

   3. eCPAddToCart

   4. newToBrandDetailPageViews

   5. newToBrandDetailPageViewRate

   6. newToBrandECPDetailPageViews

2. Sponsored Display

   1. brandedSearchesViews

   2. brandedSearchRate

   3. eCPBrandSearch

   4. addToCartViews

   5. newToBrandDetailPageViewViews

   6. newToBrandDetailPageViewClicks

Reporting on new performance metrics for SB and SD campaigns

2. Repurposed Autopilot as a distinct campaign launch flow

We have upgraded our Autopilot system bringing it inline with our yet another campaign launch flow. Following are the list of improvements that we have made in our Autopilot system:

• Dedicated Autopilot page on the left sidebar:  Removed the ‘Autopilot’ page from the left sidebar as we no longer need a separate page to report on AP product groups.

  • Users will only be allowed to launch AP groups via PPC Manager → Launch Campaigns.

• No separate patterns for the selected Parent ASINs: We will no longer launch separate sets of patterns for each selected Parent ASIN. From now on, one set of campaign pattern will be launched regardless of selected Parent ASINs, and standalone child ASINs

• Removed the catch-all campaign creation from all AP groups: Catch-all campaigns will no longer be created as part of your Autopilot group.

This change is in preparation for an upcoming feature where each account will have a single catch-all campaign. To support that logic and prevent conflicts, we’ve removed the option to launch catch-all campaigns with Autopilot groups.

• New Campaign Patterns: Updated the Autopilot campaign patterns with newly designed patterns within the Campaign Studio. Following are the new campaign patterns based on the selected keyword discovery levels:

• High

Default campaign pattern for High keyword discovery level

• Medium

Default campaign pattern for Medium keyword discovery level

• Low 

Default campaign pattern for Low keyword discovery level

• Edit Functionality: Embedded the existing edit functionality for AP group within PPC Manager.

• Budget Distribution logic: Updated the budget distribution logic distributing the total budget set at the Autopilot group level within Auto and manual campaigns

  • Set 25% of the total budget for the Auto campaign.

  • Set the rest of the 75% budget equally among the manual campaigns.

  • For the high keyword discovery level, there will be four manual campaigns. So, distribute the 75% of the total budget equally within all these four manual campaigns.

  • For medium, distribute 75% of the total budget within three manual campaigns.

  • Similarly, distribute the budget within two manual campaigns for Low keyword discovery level.

• Autopilot Group budget: To prevent the users from updating the budget on AP campaigns, we added a notification message on the daily budget field in the edit component for Sellozo Autopilot (SAP) campaigns, notifying users on how to update the daily budget for Autopilot campaigns:

  • "Do not update the daily budget for Autopilot campaigns. This budget is managed at the AP group level and will override any changes made here. To adjust the daily budget, please update it in Edit Autopilot."

Notification message on the Daily Budget field

3. Presenting Search Term Query performance reports for individual ASINs for the top 100 search terms on the ProductVu

We imported Amazon’s Search Query Performance Report into our system to provide the details on how specific search queries perform for a given ASINs. This report will allow us to analyze key performance metrics such as impressions, clicks, cart additions, and purchases. We added a new button on the ProductVu that will allow users to download this performance report.

Search Query Performance Report access in the ASIN tab in ProductVu

4. Updates to support SKU level Sales and Traffic reporting and improve query performance

We’ve improved Sales and Traffic reporting to show accurate data at the SKU level and to make data queries faster. Some issues with SKU-level data after the last release have now been fixed, and you should be able to see all the new metrics correctly at the SKU level in ProductVu.

Improved Sales and Traffic reporting in ProductVu

5. Introducing support for Sponsored Display campaign within Campaign Studio

We’ve created a standalone campaign pattern for Sponsored Display in Campaign Studio. Now, SD campaigns have their own separate node, clearly labeled ‘SD’, to avoid confusion with Sponsored Brand nodes, which previously shared a combined SB/SD heading. Since SD campaigns don’t use search terms, the new SD node has no incoming or outgoing ports. Because of this, we’ve also disabled the option to link SD campaigns to other campaign types in Campaign Studio.

Sponsored Display Campaign Pattern in Campaign Studio

6. Incorporated Amazon’s DDBR policy into our reporting to provide greater transparency and accurate revenue insights

Under the Delivery Date Based Reserve (DDBR) policy, Amazon typically holds funds in reserve for 7 to 8 days after the order’s delivery date to account for potential refunds, chargebacks, or adjustments. As a result, your sales, Amazon fees, refunds, and other revenue metrics from the last 7 to 8 days may appear lower or delayed while Amazon reconciles these orders. To account for these delayed refunds, we made following changes in our charts to bring more visibility to our users:

• Extended the charts "pending" metrics (dashed line) to eight days across all the pages within the app. To align with Amazon’s DDBR data policy, updated the charting component across the app to extend the ‘pending’ metrics (dashed line) to reflect the 8-day window of potentially incomplete/partial data 

• Updated the disclaimer on the charting component across the app to reference deferred transactions.

These changes aim to give users a more transparent view of recent sales performance in line with Amazon's DDBR policy.

Showcasing Amazon’s deferred transaction by extending dotted lines on the chart to eight days and updating the disclaimer to give more visibility

Additional small enhancements and bug fixes

1. Clicking the redirect link under the Campaigns tab in ProductVu → Edit Campaign now opens in a new tab, so you can work in both ProductVu and PPC Manager at the same time.

2. Updated the text for all three launch flows in the 'Launch Campaign' window in PPC Manager to better explain their purpose and help users understand when to use each one.

3. Import AMZ Attribution Dimensions and Metrics to support future Attribution Reporting features.

4. Fixed issues with SB video ad data and SD view targets in Sellozo after the V3 migration — sales data is now reporting correctly.

5. Fixed the issue with AI dayparting and it is now disabling the worst hours of the day correctly based on the budget utilization.

Upcoming Features:

1. Sponsored Display Campaign Launch - We’re currently working on the ability to launch Sponsored Display (SD) campaigns directly within the Sellozo platform and it will hit the floor in upcoming months. This new feature will give you more control and flexibility in managing SD campaigns alongside your existing SB and SP launches—all in one place.

2. Retail Ad Service (RAS) campaigns management - In our next release, we will be adding the feature to edit RAS campaigns within Sellozo and will also add the capability to enable Sellozo optimizer on this campaign type to make bid adjustments the way we have for all other campaign types (SP, SB, and SD).

3. Autopilot Enhancements - We're updating the Autopilot (AP) campaign launch flow to include a new "Keywords" step. This will let users add keywords directly to their AP campaigns. All keywords entered will automatically be applied to every manual campaign within the AP group.

4. Enhanced DSP Reporting - We're making significant enhancements to DSP reporting within Sellozo. Expect to see several new metrics added to the DSP Manager soon, designed to provide deeper insights and improved visibility.