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Setting the Target ACoS in Sellozo - Video Tutorial

  • Cameron Meneer
  • Jul 3
  • 1 min read

Finding the right Target ACoS (Advertising Cost of Sales) is key to balancing ad spend, profitability, and growth. In this video, we guide you step-by-step through setting and adjusting ACoS targets in Sellozo—whether you're launching new campaigns or fine-tuning existing ones. 


Learn how to establish realistic goals, adjust for seasonality or competition, and use the visual dashboard indicators that confirm your optimizer is working. If you're ready to take control of your ad performance and improve ROI, this walkthrough is for you.



👇 Watch: Setting the Target ACoS in Sellozo



🛠️ What You’ll Learn

  • How to find the Target ACoS field in campaign settings

  • Best practices for choosing a realistic ACoS target based on current performance

  • Steps to edit or update Target ACoS for individual or multiple campaigns

  • Visual cues in the interface showing your optimizer is active and tracking your ACoS

  • How to use ACoS targets to balance cost-efficiency and sales growth



🧠 Pro Tips from the Sellozo Team

“Set your target ACoS within about 5% of your current ACoS—that gives you room to grow without sacrificing profitability.”



💬 Ready to Fine‑Tune Your ACoS Approach?

Log in to your Sellozo account, head to Campaign Settings, and set or adjust your ACoS targets right away. Want advice on what target range makes sense for your goals? Our support team is ready to help!


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