Understanding the Targeting Tab — Video Tutorial

Unlock precise Amazon PPC targeting with Sellozo’s powerful Targeting Tab. In this walkthrough, we'll explore how to set up both manual keyword targeting and ASIN/product targeting, choose your match types, adjust bids, and leverage negative targeting—all within a single intuitive interface. Perfect for sellers focused on fine-tuning campaign reach, optimizing relevancy, and maximizing ad performance.

👇 Watch: Mastering the Targeting Tab

🛠️ What You’ll Learn

• Adding manual keyword targeting, and distinguishing keyword vs. product/ASIN targeting

• Choosing between broad, phrase, and exact match types for different strategies

• Setting custom default and max bid levels to manage ad spend

• How to add and manage negative keywords and ASIN exclusions

• Tips for using search term report insights to refine targeting

🧠 Pro Tips from the Sellozo Team

“Exact match is your go-to for high-intent searches, while broad match helps discover new opportunities.”

“Using negative ASIN targeting prevents your ads from triggering on competitor pages—that can save budget and improve relevancy.”

💬 Questions? Ready to Optimize?

Reach out to our support team if you have any additional questions on targeting. Log in to your Sellozo dashboard now and fine‑tune your campaigns using the Targeting Tab!