How to Prepare for Prime Day 2025: Checklist
- Cameron Meneer
- Jun 13
- 3 min read
Updated: Jun 24
Amazon Prime Day 2025 is almost here—and for Amazon sellers, this is one of the biggest opportunities to boost revenue, clear seasonal inventory, and win new customers.
But showing up isn’t enough. To stand out, you need to plan ahead, act strategically, and use the right tools at the right time. This guide covers everything you need to prepare—from eligibility checks to PPC tactics—and includes a free downloadable checklist to help keep you organized.
🗓️ Prime Day Deadlines for 2025
FBA Inventory Deadline: June 20, 2025To participate with FBA, inventory must arrive at Amazon by this date. But don’t wait—freight and warehouse delays can derail plans. Aim for 30–45 days lead time.
Lightning & Best Deal Submissions: Closed May 2If you missed the Lightning Deal deadline, you can still leverage:
Prime Exclusive Discounts (PEDs)
Coupons for the green badge visibility boost
💸 New Prime Day Deal & PED Fees
Amazon has updated its fee structure this year:
Lightning/Best Deals: $70 per day + 1% of deal sales (capped at $2,000)
Prime Exclusive Discounts (PEDs): $100 per discount (was $50)
This shift lowers the barrier to entry but ties costs to performance—making campaign efficiency more critical than ever.
✅ Pre-Event Prep: What to Do Now
1. Evaluate Eligibility & Readiness
Check Lightning Deal eligibility in Seller Central
Confirm Buy Box ownership and suppressions
Make sure listings have:
High-quality images
A+ Content
Competitive pricing
At least 4+ stars and 20+ reviews
2. Analyze Past Performance
Review data from:
Previous Prime Days
Q4 peak seasons
Summer seasonal trends
Look for:
Top-selling SKUs
High-margin winners
High-CTR / low-CVR products (perfect for promotions)
Return rate outliers or items with negative reviews
3. Choose the Right Products for Deals
Prioritize:
Organic performers with top-of-page rankings
Seasonal or overstocked items
Products in trending summer categories (e.g., dresses, tanks)
Then pair them with:
Coupons for visibility
PEDs for conversion
Lightning Deals for traffic (if margins allow)
4. Forecast Inventory & Logistics
Restock FBA 30–45 days out (now!)
Confirm supplier lead times
Watch IPI score and inbound limits
Prep MFN (FBM) backup in case FBA hits delays
5. Optimize Listings
Update:
Titles (focus on clarity + search relevance)
Bullets (benefits-led)
Backend search terms
A+ Content and Storefront graphics (bonus: use a Prime Day theme!)
📈 Build a Prime Day PPC Strategy
6. Segment and Scale Your Ad Strategy
Hero SKUs vs. Support SKUs: Focus budget where it matters
Schedule increased budgets and bids for:
Sponsored Products: Capture bottom-funnel traffic
Sponsored Brands: Push traffic to Storefront
Sponsored Display: Retarget recent shoppers
7. Use Sellozo to Execute Strategically
Campaign Studio: Build Prime-specific flows visually
ProductVu: Monitor profitability by SKU—not just spend
Optimizer: Automate bid updates during Prime Day
Dayparting: TURN IT OFF! Prime Day is unpredictable, and you don't want to miss out on irregular shopping patterns because you've left your dayparting on
Financial Reports: Forecast breakeven points based on real costs
8. Coordinate with Other Channels
Email your list (DTC brands)
Launch pre-event buzz with influencers or paid social
Update storefront banners with deal messaging
🔁 Post-Prime Day Tips
Analyze campaign performance: ROAS, TACoS, CTR, CVR
Retarget window shoppers with Sponsored Display
Move remaining promo inventory while traffic lingers
Document learnings for Q4 planning
🧾 Download Your Prime Day Checklist
We've pulled together all of these steps into a clean, easy-to-use checklist you can download and share with your team:
🚀 Ready to Win Prime Day?
Prime Day isn’t just about volume—it’s about profitable growth. With the right prep, smart tools, and a clear plan, you can turn this event into a major win.
And Sellozo is here to help—before, during, and after the rush.
