Autopilot, Reimagined: Smarter, Simpler Amazon Campaign Management

Managing Amazon ad campaigns doesn’t have to be overwhelming or time-consuming. That’s where Sellozo’s Autopilot comes in! This powerful feature streamlines your ad strategy by building optimized campaign structures and managing them for you—so you can focus on growing your business.

Whether you're new to advertising or just looking to simplify your workflow, this guide will walk you through how to launch an Autopilot group and what to expect along the way.

🔧 What is Sellozo Autopilot?

Autopilot automatically creates campaign groups based on similar products and spreads your budget efficiently across those campaigns. You’re in control of how aggressively you want to test new keywords and ASINs, and Sellozo handles the rest—including bid automation and search term harvesting.

You set:

• A keyword discovery level

• A target ACoS

• A daily budget

From there, Autopilot does the heavy lifting. 💪

🚦 Step-by-Step: Launching an Autopilot Campaign Group

Let’s break it down into a few easy steps:

1. Go to the PPC Manager and Hit "Launch Campaign"

• Click the green “Launch Campaign” button.

• Select Autopilot and name your campaign group.

'Launch Campaign' button in the PPC Manager

Create New Autopilot Group flow: Name your new Autopilot Group

2. Choose Your Keyword Discovery Level 🔍

You’ll see three options:

• Low: Conservative discovery, great for beginners

• Medium: Balanced exploration

• High: Aggressive keyword and ASIN discovery

Each level builds a slightly different campaign structure. If you're unsure, we recommend starting with Low. 👍

Also, keep the box checked for “Add all products to a single ad group” to keep all products in a single ad group within the campaign. 

Create new Autopilot Group flow: Select the Keyword Discovery level

3. Set Your Budget and Target ACoS 💰

• Choose a total daily budget (e.g., $100).

  • Sellozo will automatically allocate:

    • 25% to the auto campaign

    • 75% to the manual campaigns

• Enter your target ACoS.

  • We recommend starting at 50% and gradually moving it down over time.

Create new Autopilot Group flow: Budget and ACoS Target input

⚠️ Pro Tip: Avoid setting your total daily budget too low—it can lead to underfunded campaigns that burn out early in the day and perform inefficiently.

4. Select the Products 🛒

Autopilot works best when you group similar products with similar search terms. For example, if you’re selling a product with multiple child variations, add all of those to the group.

Tick the box next to the parent ASIN, and Sellozo will pull in the variations.

Create new Autopilot Group flow: Selecting products

5. Review and Launch 🚀

Double-check your settings and hit Submit. Your Autopilot group will be live, launching the campaign structure associated with the Keyword Discovery Level. 

Create new Autopilot Group flow: Review your settings before launch

🧠 Autopilot Management Tips

• The budget and target ACoS will be managed automatically—so don’t try to edit them directly in each campaign. If you need to adjust them, go to the green Action button and click Edit Autopilot.

  
  

• There, you can update:

  • Total daily budget

  • Target ACoS

    
    

Need help? Just hit the Contact Support button in the platform and our team will jump in to assist. 🤝

👀Watch It in Action

Prefer to see it instead of just reading about it? This quick video shows exactly how Autopilot works in the Sellozo platform—so you can follow along and feel confident when setting it up:

✅ Final Thoughts

Sellozo Autopilot takes the guesswork out of campaign structure and management—freeing you up to focus on product growth and strategy. It's the perfect blend of smart systems and human strategy. ✨

Ready to put your campaigns on cruise control? Head to your PPC Manager and give Autopilot a spin today! 🛫