Amazon PPC Agency vs. DIY: Which Is Right for Your Business?

Advertising on Amazon isn’t optional anymore — it’s the engine that drives growth. The real question is: How should you manage it?

Many sellers weigh two paths: hiring an agency or managing campaigns themselves. At Sellozo, we see it differently: you don’t have to choose between them. With both a Self-Serve Software Solution and Managed Services, you can pick the approach that fits your goals and resources.

The Case for Agencies

An Amazon PPC agency can be a valuable partner:

• Expertise – Dedicated specialists who understand Amazon’s nuances.

• Time savings – Hands-off campaign setup and ongoing management.

• Strategic input – Some agencies also support creative and brand-level planning.

  
  

But agencies often come with trade-offs: percentage-of-spend pricing, less transparency, and slower pivots when changes are needed.

The DIY Route: Self-Serve with Sellozo

Some sellers prefer to stay in the driver’s seat. Our Self-Serve platform makes DIY campaign management realistic — and effective. With Sellozo, you get:

• Automation that works for you – Daily bid adjustments and keyword testing.

• Campaign Studio – Build and visualize structures that maximize performance.

• Clear reporting – Financial dashboards and product-level data that Amazon doesn’t provide.

• Flat pricing – No % of spend, just predictable monthly costs.

  
  

This option is perfect for sellers who want full control and transparency, with powerful automation doing the heavy lifting.

The Managed Option: Sellozo + Expert Account Managers

For sellers who want a hands-off approach without sacrificing transparency, Sellozo also offers a Managed Service. This combines the best of both worlds:

• Real human expertise – Your dedicated account manager develops strategy and fine-tunes campaigns.

• Powered by Sellozo software – Every decision is backed by data, automation, and reporting you can actually see.

• Full visibility – You always have access to the same dashboards and reporting as our self-serve users.

  
  

Unlike traditional agencies, you get expert guidance and the transparency of Sellozo’s software — no black box, no inflated fees.

Which Path Is Right for You?

• Prefer full control? Self-Serve with Sellozo puts advanced automation in your hands.

• Want an expert partner? Our Managed Service delivers agency-level support powered by the same smart software.

  
  

Either way, you’re building on the same foundation: Sellozo’s powerful Amazon advertising platform.

✅ Want to see which option is right for you? 

Book a demo today!