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Best PPC Software for Amazon Sellers in 2025

  • Writer: Cameron Manderfield
    Cameron Manderfield
  • 11 minutes ago
  • 3 min read

Amazon advertising is more competitive than ever, and sellers need more than just a basic strategy — they need the right tools to drive profitability, cut wasted spend, and unlock growth. Whether you’re managing ads in-house or using a hybrid approach, the software you use can make or break your success.


In this list, we’re highlighting the top PPC tools that Amazon sellers should consider — including solutions that go beyond ads and provide support across product research, keyword tracking, review monitoring, and reimbursement recovery. These are tools that complement each other, and many sellers find the most success by combining multiple platforms.


Let’s dive in!



1. Sellozo

Your complete solution for profitable Amazon advertising.

Sellozo is a powerful ad management platform built specifically for Amazon sellers. It combines automation, strategy, and data into one smart platform — giving sellers the tools they need to take control of their ad spend and boost profitability.


Top Features:

  • Campaign Studio: A visual way to build, monitor, and manage campaign structure with drag-and-drop ease.

  • Ad Optimizer: Automatically adjusts bids based on performance to maximize ROAS and reduce wasted spend.

  • Financial Reports: Uncover your true profit margins by connecting sales, ad spend, and fees into one easy-to-understand dashboard.

  • ProductVu: See all your key ad metrics in one view — organized by product, not just campaign — so you can make smarter, product-level decisions.

  • Managed Services (optional): Get expert strategy and hands-on campaign management from Amazon PPC pros.


Sellozo works great as your core advertising engine — and even better when paired with the tools below.




2. Helium 10

Product research and keyword tools that fuel smarter ad decisions.


Helium 10 is one of the most popular suites for Amazon sellers, offering tools for product research, listing optimization, and keyword tracking. It also has basic ad management features, but where it really shines is in helping you find and target high-converting keywords to fuel your PPC strategy.


Best For:

  • Sellers looking for product opportunities to advertise profitably.

  • Pairing keyword research tools with ad platforms like Sellozo.


Notable Tools:

  • Cerebro & Magnet: Deep keyword research tools for identifying high-volume search terms.

  • Black Box: Product research engine to uncover high-demand, low-competition opportunities.

  • Listing Analyzer: Identify listing issues before launching ad campaigns.

  • PPC Tools: Basic PPC management and automation features for sellers just getting started.




3. SmartScout

Market intelligence meets advertising insights.


SmartScout helps Amazon sellers and wholesalers make data-driven decisions by offering granular market analysis, competitor tracking, and brand maps. It includes ad strategy insights such as competitor ad tracking, making it an ideal tool to combine with a PPC execution platform like Sellozo.


Best For:

  • Wholesale and private-label sellers researching product gaps and ad opportunities.

  • Competitive analysis to inform PPC strategy.


Notable Tools:

  • Brand and Seller Maps: Understand seller relationships and brand dominance.

  • Keyword Research & Rank Tracking: Know which terms drive traffic — and who’s bidding on them.

  • Product Finder: Quickly locate products with advertising potential.

  • Ad Spy Tools: View what ads your competitors are running.




4. FeedbackWhiz

Protect your ad investment with strong product reputation management.


Ads can bring traffic — but poor reviews kill conversions. FeedbackWhiz is a review and feedback management platform that helps sellers maintain a strong reputation, which directly impacts PPC effectiveness.


Best For:

  • Sellers looking to automate review requests and monitor product sentiment.

  • Protecting conversion rates for ad-driven traffic.


Notable Tools:

  • Automated Review Requests: Increase review volume and quality post-purchase.

  • Negative Feedback Alerts: Quickly respond to reputation-damaging issues.

  • Account Monitoring: Get alerts for buy box loss, listing flags, and more.

  • Data Analytics: Identify trends and optimize based on customer sentiment.




5. GETIDA

Maximize profitability by recovering lost FBA funds.


GETIDA specializes in FBA reimbursements — helping you recover money Amazon owes you for inventory issues, lost shipments, or fee miscalculations. While not a PPC tool in the traditional sense, GETIDA’s services help sellers reinvest more profits into growth-driving ads.


Best For:

  • FBA sellers looking to recover unclaimed funds and increase profit margins.


Notable Tools:

  • FBA Audit Technology: Tracks and analyzes discrepancies automatically.

  • End-to-End Claims Management: No seller lift required — GETIDA handles it all.

  • Performance-Based Pricing: Pay only when they recover money for you.

  • Global Reach: Works with sellers in multiple marketplaces.




Final Thoughts

There’s no one-size-fits-all approach when it comes to Amazon advertising — but the right combination of tools can give you a serious edge. At Sellozo, we believe in playing to your strengths and letting software handle the rest. Whether you’re running ads solo or with expert support, these tools will help you optimize smarter, advertise better, and grow faster.



Want to see how Sellozo can elevate your Amazon ads?


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