This release includes several exciting updates. First, we are introducing an updated BSR (Best Seller Rank) ranking chart that includes a trend line of all bestseller rankings. This chart can help users make informed decisions about actions they can take to improve their category position.
In addition to the BSR ranking chart, we have also incorporated SP-API Marketplace Participations into the SP-API OAuth flow, fully integrating our application with the Selling Partner API. The SP-API is a REST-based API that helps Amazon selling partners programmatically access their data on orders, shipments, payments, and much more. With the Selling Partner API, we have set up an OAuth authorization workflow.
We are also excited to announce that we have enabled AMS (Amazon Marketing Services) for Sponsored Display campaigns. Furthermore, we have expanded V3 Reporting to support all report types and take advantage of the enhancements brought by Version 3 of the Sponsored Ads reporting API in the Amazon Ads API, resulting in an enhanced reporting experience.
1. Introducing the integration of our system with Selling Partner API
The Selling Partner API is a modernization of Amazon MWS and includes all functionality previously available from Amazon MWS. The Selling Partner API authorization leverages LWA, Amazon's implementation of OAuth 2.0. This model eliminates the need for the manual exchange of auth tokens, as required by Amazon MWS.
With Amazon MWS, you receive authentication credentials provided by Amazon using a special registration workflow, and you get new credentials by opening a case with Amazon MWS support. However, SP-API lets you directly procure and manage your own authentication credentials using AWS Identity and Access Management (IAM).
Sellers will now need to authorize our application starting from the Sellozo website using the Website authorization workflow illustrated below:
Login into the Sellozo app. If you do not yet have an account, complete the Sign-Up process.
Go to My Account -> Connect SP-API on the left sidebar.
Click on the ‘Authorize SP-API’ button directing Amazon to provide Sellozo access to your SP account and related data. Authorizing Sellozo will give us the ability to view or edit information about your Amazon business and take action on your Selling Partner account.
Accept the agreement to provide Sellozo access to your Amazon Selling Partner account.
Click Signup / Login to Sellozo to complete the authorization.
Connect your SP-API account with Sellozo
2. Updated chart for BSR ranking on the ProductVu
We have updated our BSR ranking chart to display a trend line to help users better understand their product rankings within their specific categories. This new visualization will make it easier for users to determine whether the ranking is improving or not. We believe this update will greatly benefit our users in making informed decisions about improving their BSR ranking.
Best Seller Rankings Chart
Note: The number within the circles indicates the product's ranking in its respective category over a given period.
3. Sponsored Display now available in Amazon Marketing Stream (beta) in North America
Amazon Marketing Stream has expanded to include Sponsored Display (SD) in North America. We enabled AMS for SD campaigns to see hourly ACoS data so that users can make an informed decision about when their campaign should run. Additionally, SD campaigns will run seamlessly through the AI Dayparting system as we automated Dayparting based on budget utilization and the ACoS through the AI Dayparting system. It has the same business logic that we implemented for Sponsored Product campaigns.
You can enable this ‘Auto Dayparting’ from PPC Manager -> Campaigns-> Dayparting -> Enable Auto Dayparting toggle on the selected campaigns. The following are the two key points to highlight how it works in conjunction with the assigned campaign budget:
When the campaign exceeds a daily budget utilization of more than 90%, the dayparting schedule for that day will be adjusted by pausing the campaign during the hour with the highest ACoS. This will be repeated on a daily basis until the budget utilization reaches 90%.
On the other hand, when the campaign is not hitting the daily budget utilization of 90%, the previous schedule changes made for that day will be reversed one day at a time until the 90% budget utilization goal is met.
4. Expanded SP V3 reporting to support all Report Types
As the latest version of the Sponsored Ads reporting API, Version 3 brings several improvements to the reporting experience. These include a unified endpoint, the ability to retrieve multiple days of data in a single report, additional metrics, and bug fixes. To provide our advertisers with more comprehensive and accurate reporting, we have expanded our V3 reporting to support all the reporting types available with the SPA V3 reporting system. By adding support for all the different reporting types available with the SPA V3 reporting system, we ensure that our reporting infrastructure is ready to bring new report types online whenever necessary.
5. Added a new filter on the Activity Log page to filter the search result to see AI dayparting updates
We have added an additional option in the ‘Action Type’ filter to see all the AI Dayparting updates on the Activity Log page.
AI Dayparting update on the Activity Log page
Note: We have also added a regular Dayparting update on the Activity log page. In the upcoming release, we plan to introduce a new filter that will enable users to refine their search results to only show Dayparting updates in the Activity Log.
6. Introducing a ‘Reload’ button on the PPC Manager
We added new functionality to the PPC Manager that will enable users to reload data with their current filters applied. When users make changes that happen offline, they can reload the data without having to reload the entire page to see those changes.
Reload data to see all the latest changes on the PPC table
7. Added a new filter across all the pages on the PPC Manager
We have introduced a new filter for 'Campaign Type' on all pages of the PPC Manager, except for the Campaign Groups tab. This filter has been added to enable users to refine their search results according to their specific needs across all the tabs of the PPC Manager.
Campaign Type filter on Ad group tab
Campaign Type filter on Targeting tab
Note: You will see this same filter on other tabs as well on the PPC Manager.
Additional small enhancements and bug fixes:
Fixed the issue with incorrect responses being shown on the UI of all the components in 'Manage Targeting'.
The issue on the Activity Log page displaying ‘Non-Sellozo’ for the changes that have been made by Sellozo has been fixed.
We have made the Repricer component responsive, making it easy to look at the smaller screen.
The CSV file on the Placements tab will now display all the relevant data upon downloading the file.
Upon downloading the CSV file on the Financial Reports-> Details page will contain the Smart tags added to the products as well.
Walmart Advertising - Walmart Ad Beta will be available for our existing advertisers very soon. We’ve built a brand new tool for Walmart advertising that will let our advertisers launch their campaigns and our optimizer will help you drive sales, increase profitability, and lower your ACoS. Data-driven AI automatically optimizes your Walmart PPC ads to drive growth. Set your ACoS goals for each campaign, and Sellozo will optimize your ads to hit those goals.
Client Scripts New UI - We will be building a new UI for client scripts that will be more user-friendly and intuitive, making it easy for users to make rule-based changes to their campaigns.
Amazon Budget Rules - We will be introducing a new feature within PPC Manager that will enable users to specify budget rules for their campaigns. This feature will provide effective ways to manage and optimize advertising budgets, and enhance the overall user experience. With budget rules, users can automatically increase the budget during specific time frames or when the campaign reaches certain performance targets. By using budget rules, users can keep top-performing campaigns running while preventing budgets from being wasted on underperforming ones. There are two types of budget rules: schedule-based rules and performance-based rules, which allow users to set budgets in advance for special events and increase the campaign budget when it meets a certain performance threshold, respectively.