Understanding the Search Terms Tab in Sellozo: Tutorial Video

Gain deeper insights into your Amazon PPC campaigns with Sellozo's Search Terms Tab. This feature allows you to identify which search terms are driving traffic and conversions, enabling you to make data-driven decisions to optimize your campaigns. 

In this video, we walk you through how to access, interpret, and utilize the data within the Search Terms Tab to enhance your advertising strategy. Whether you're aiming to refine your keyword targeting or manage negative keywords effectively, this guide provides the tools you need to improve your campaign performance.

👇 Watch: Understanding the Search Terms Tab in Sellozo

🛠️ What You’ll Learn

• Accessing the Search Terms Tab within Sellozo's PPC Manager

• Interpreting key metrics such as impressions, clicks, conversions, and ACoS

• Identifying high-performing and underperforming search terms

• Managing negative keywords to exclude irrelevant traffic

• Utilizing data to refine and optimize your PPC campaigns

🧠 Pro Tips from the Sellozo Team

“Regularly reviewing the Search Terms Tab helps you stay proactive in managing your campaigns and ensures you're targeting the most relevant search terms.”

“Implementing negative keywords based on search term performance can significantly reduce wasted ad spend and improve overall campaign efficiency.”

💬 Ready to Optimize Your Campaigns?

Dive into your Sellozo dashboard and start leveraging the Search Terms Tab to enhance your Amazon PPC strategy.

For personalized assistance or to learn more about optimizing your campaigns, reach out to our support team—we're here to help!