In this release, we're adding several new features to help users manage their campaigns more effectively. Users will now be able to launch Sponsored Brand campaigns using creatives stored in Sellozo's creative asset library, making campaign launch easier and more efficient. Additionally, we've also improved the Repricer bulk upload feature by adding notifications for any upload issues. Plus, we've made important backend updates to keep the app running smoothly.
New Features
Upload and manage SB and SD creatives within Asset library in Sellozo
The wait is finally over! We’re excited to introduce the Creative Assets library within Sellozo, where you can upload and manage all of your Sponsored Brand and Sponsored Display creatives. You’ll also find any creatives you've uploaded to Amazon available here.
To access the library, go to the 'My Accounts' option in the left sidebar, where you can sort by ‘Creation Time’ or ‘Last Updated.’ You can filter your search by Name, Asset ID, Asset Type, Brand ID, and Tags.
Additionally, you can upload your creatives directly from the Creative Assets library when launching SB campaigns in Sellozo. You still have the option to choose creatives from your local library, so you can pick whichever works best for you. You can also upload new creatives in the Creative Assets library for future use within Sellozo, just like in Seller Central. This all-in-one feature makes it easy to launch SB campaigns efficiently, eliminating the need to go to Seller Central making the complete process smoother for users.
Creative Asset library
Introducing a feature that lets users opt out of Amazon's campaign daily budget overflow
Users will now be able to opt-out of campaign daily budget overflow where they can restrict Amazon from carrying over the entirety of the remaining budget to the next day. Amazon will automatically rollover the entire 100% of any unspent budget to the next day. This new feature will allow you to carry forward 25% of the remaining budget in case the daily budget has not been spent fully.
We’ve added a toggle at the profile level allowing users to enable it if they'd wish to choose only 25% of the unspent budget to be carried over to the next day. By default it will be set to OFF allowing Amazon to rollover the entirety of unspent budget to the next day, however, toggling the setting for budget overflow to ‘ON' on the profile page, you will enable users to select 25% carry-over.
Opt Out of daily Budget Overflow
Introducing the capability to download dayparting data into CSV file
There is now an option to download all the dayparting data into a CSV file, giving users the flexibility to analyze the data in their preferred tools and gain deeper insights into campaign performance.
Save Dayparting data into CSV file
Updated the Repricer bulk upload to help users identify any upload failures, ensuring a smooth process for repricing their products
We’ve updated our Repricer bulk upload to show error messages for any upload failures. These detailed messages will help users identify and fix issues in their spreadsheets before uploading, preventing failures during the process.
Specific and detailed error messages for any repricer bulk upload failures
Introducing a new filter to show placements with no multipliers set
We’ve added a new filter that lets users search for placements without any multipliers set. This will help users see a list of all placements across their campaigns that don’t have multipliers, making it easier to add them as needed. For example, you can use this filter to apply a top-of-search multiplier to placements with low ACoS. There are many other ways you can use this filter to set multipliers based on different performance metrics.
Bid multiplier-> Exist/Does Not Exist filter
Additional small enhancements and bug fixes:
All the drop-down boxes will close automatically upon selection across SB launch flow.
Updated the UI to disable the options when the user hits the max selection limit for better user experience.
Relocated ‘Optimizer’ and Automated Bidding toggles for SB Headline Store Spotlight to maintain consistent format across all SB campaign types.
Ad group mirroring issue has been addressed which will now allow users to mirror their ad groups as needed.
Now, all campaigns will appear in the list when searching to add them to campaign nodes in Campaign Studio.