The latest Sellozo release introduces exciting features aimed at elevating the user experience. A key highlight is the newly updated Budget Rules UI, empowering users to apply existing budget rules to new campaigns. This update includes new filters that enhance search result visibility based on applied budget rules. Furthermore, we're introducing a Preview section for Sponsored Brands campaigns within the 'Edit Campaign' window.
We've also updated our frontend system to make it faster and more secure. This helps our app respond quicker, run better on servers, and keep it safer from potential issues.
Additionally, we made a strategic move towards modernizing data infrastructure. As of this release, we have successfully completed Phase 1 of the migration, with full functionality anticipated by the end of Q1 2024. This strategic move positions us to leverage the advanced capabilities of Snowflake, fostering a more agile and robust data ecosystem for our organization.
Introducing an enhanced UI for Budget rules with additional functionalities
We have rebuilt the Budget rules UI to accommodate some more exciting features elevating user experience.
Now, users can effortlessly apply pre-existing budget rules to their new campaigns without the hassle of creating rules every time. These rules remain campaign type-specific, and cannot be used across different campaign types.
For example, if the budget rule initially created for SP campaigns can only be applied to other SP campaigns, not to SB and SD campaigns.
Users can create/edit the budget rules in bulk.
We've integrated a Campaign Budget History chart right into the 'Manage Budget Rules' window. Now, users can conveniently view the budget history directly while setting up their budget rules. This insightful feature empowers users to make more strategic decisions regarding budget rule configurations for their campaigns.
Bulk functionality for Manage Budget Rules
Bulk Component along with budget history chart
Campaigns’ budget history chart embedded on Budget rules window
New metrics trigger available to launch performance-based budget rules
A new metrics trigger ‘Impression Share’ is available to create performance-based budget rules for Sponsored Brand campaigns. This will enable you to create budget rules that increase your budget when a specified condition is met. For example, you could create a rule to increase your budget when impression share (IS) is greater than 50%.
New metric trigger ‘Impression Share’ for SB campaigns budget rules
Enhanced Frontend System: Upgraded for Optimal Performance, Security, and Speed
Our team has diligently upgraded the entire frontend system to the latest version that comes with performance optimizations, which leads to faster response times and better overall server-side performance. It also provides a more secure environment for the application, addressing a number of vulnerabilities. Some of our icons within the app have been changed due to this upgrade, but rest assured, we're actively working on restoring all the previous icons. You can expect them to return in our upcoming release next month.
Introducing the Product Details section, showcasing ad creative images and video assets specifically for SB campaigns
Check out the latest addition in the PPC manager's Product ads tab—a new 'Product Details' section. It displays the product name and ad image for all campaign types, including video assets in SB campaigns.
Creative ad image
Ad video asset associated with SB campaigns
Safeguarded AutoPilot Groups by preventing deletion of associated campaign patterns
We ensured that a campaign pattern associated with an AutoPilot Group cannot be deleted without removing the AP group. Users can now see a message prompting users that the campaign pattern is associated with an AP group. To proceed, they'll need to delete the linked AP group before deleting the campaign pattern in CS.
Messaging for AP-Linked Campaign Patterns preventing it from deletion
Updated ‘Manage Targeting’ window to restrict users from adding keywords to SD campaigns
We’ve disabled the ‘Keywords’ tab on the Manage Targeting window for SD campaigns to adhere to the SD requirements of only supporting targets. We also added a message saying ‘SD campaigns only support Targets’. Even when no targeting is added, the targeting type field remains empty, disabling the keyword tab. This update guarantees that only targets can be added to SD campaigns.
Enhanced Manage Targeting to adhere SD requirements
Added ACoS warning message to guardrail NEW users from lowering their ACoS significantly
We've added a warning message aimed at guiding new users to avoid significantly reducing their ACoS. Sellozo will now warn users if they attempt to decrease their ACoS by 15% or more from their current rate. The primary objective is to provide customers with guidance and prevent them from setting excessively low ACoS targets, which may potentially result in a decline in their sales performance.
Announcing the integration of our system with Amazon Marketing Stream for SB campaigns
Sellozo has been integrated with AMS for SB campaigns as Sponsored Brands datasets are now accessible worldwide through Amazon Marketing Stream. Amazon Marketing Stream is now open to advertisers worldwide. Our system will now update SB campaigns' dayparting schedule automatically based on budget utilization and the ACoS, reducing the manual effort required for daily campaign optimization, just as we've been doing for SB and SD campaigns. Following are the four datasets available for SB campaigns:
Enforced currency validation for AdGroup default bids by Country
We implemented a validation in the backend to make sure AdGroup Bids use the right currency when creating campaigns in different countries. The system will adjust the allowed bid values dynamically based on the specific currency and campaign type.
Additional small enhancements and bug fixes:
The sales heatmap will no longer load dynamically when dayparting hours are adjusted. Instead, it now loads only once after the user is finished making changes and saves them.
Aligned fields within the 'Edit Campaign' window for a consistent and unified layout.
Replaced Organic Sales with 'True Organic Sales' on the hero cards and chart on the Dashboard to match with what we display in the True Profit section.
Fixed the discrepancy in spend between the daypart budget history and PPC Manager for Sponsored Brand Campaigns.
Removed the extra hero cards from the ProductVu.
Restored the Sponsored Brand Ad format column on PPC queries to display video icons.
Fixed the issue with incorrect match type for ASINs in manual campaigns.