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The Recap: News for Amazon Sellers | Edition 20


Read on to learn about all the latest Amazon Seller news:


Brand Tailored Promotions Go Global

Amazon continues to empower brand owners with its latest rollout of Brand Tailored Promotions across seven new international storefronts. This feature is now accessible in the following countries:

  • United Kingdom

  • Germany

  • Spain

  • Italy

  • France

  • Mexico

  • Canada


What Are Brand Tailored Promotions?

Brand Tailored Promotions provide brand owners with the tools to customize and distribute promotional codes. This enables them to target high-intent customers, known as Brand Tailored Audiences. By offering enticing discounts ranging from 10% to 50% on products within your brand catalog, sellers can:

  • Boost repeat purchases

  • Enhance customer retention rates

  • Foster brand loyalty


Maximizing Promotional Opportunities

With the holiday season and deal events creating spikes in traffic, sellers can optimize their sales by launching promotions during these periods. This strategy not only attracts new customers but also re-engages those who have shown interest by adding products to their carts.



Sponsored Brand Ads: Mandatory Custom Images

Heads up for sellers utilizing Sponsored Brands product collection ad format:  Starting January 31, 2024, Amazon mandates the inclusion of a custom image in new campaigns.


Key Dates to Remember:


  • January 31, 2024: New campaigns must include a custom image.

  • May 31, 2024: Existing product collection ads without a custom image will stop serving.


If your campaigns rely solely on product images, take action immediately to ensure continuity. Adding a custom image is vital for maintaining the effectiveness of your Sponsored Brand Ads.



FBA Subscribe & Save: Self-Service Eligibility Checks

In a bid to enhance user experience and streamline processes, Amazon has introduced a new Seller Central Feature: Sellers can now instantly verify their FBA product’s eligibility for the Subscribe & Save program directly within Seller Central.


Benefits of the Self-Service Feature:
  • Instant Eligibility Checks: Say goodbye to lengthy support requests.

  • 24/7 Accessibility: Check eligibility anytime, anywhere.


Unlock the Power of Subscribe & Save

Understanding the program's intricacies is crucial. Dive deep into:

  • Program requirements

  • Managing product enrollment and discounts

  • Tools for optimizing Subscribe & Save sales



Stay ahead of the curve and leverage these updates to maximize your Amazon selling potential. Whether it's customizing promotions, adhering to image requirements, or optimizing your Subscribe & Save strategy, Amazon continues to offer tools and features to support sellers globally.


Stay tuned for more updates, and happy selling!


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