Post-Prime Day Recovery Checklist for Amazon Sellers

Cameron Meneer
16 minutes ago
3 min read

How to turn your Big Deal Days momentum into long-term growth

Prime Big Deal Days have come and gone — and whether you crushed it or feel like your ads just limped through the finish line, now’s the time to regroup.

A week after any major Amazon sales event, sellers fall into two camps: those who analyze what happened and improve, and those who just reset budgets and move on. This checklist is for the first group — the sellers who want to learn, optimize, and carry momentum straight into Q4.

1️⃣ Review your results — the right way

Start by comparing performance week-over-week and event-over-event.

Don’t just look at total sales. Dig into metrics that reveal efficiency:

ACoS and RoAS: Did your Prime Day campaigns drive profitable growth or just spend faster?
Conversion rate: Did traffic convert better than your baseline?
Impressions & CPCs: Were you paying more to stay visible?
Top-performing ASINs: Which products captured the most clicks and conversions?

2️⃣ Identify wasted spend

Post-event, you’ll often find campaigns or keywords that didn’t pull their weight.

Check for search terms with high spend but zero conversions.
Filter by ACoS > target and low CTR to spot weak performers.
Review placement bid adjustments — did you overpay for top-of-search visibility that didn’t deliver?

💡 In Sellozo: The filters make this easy. Filter for campaigns that had high spend but low or no sales to find wasted spend fast and reallocate that budget toward what’s actually working.

3️⃣ Reprice and restock strategically

Prime Day demand can cause inventory spikes and price volatility — so it’s time to stabilize.

Review inventory levels in Seller Central to identify low or stranded stock.
Check Buy Box performance — competition often shifts right after big events.
Adjust pricing to stay competitive but profitable.

4️⃣ Capture and nurture new customers

Prime Day traffic brings tons of first-time buyers.

Don’t let them disappear:

Run remarketing campaigns to re-engage those shoppers.
Create Sponsored Display or Brand Tailored Promotions for audiences who viewed your listings but didn’t buy.
Update A+ Content and Storefront to keep your new audience engaged going into Q4.

💡 Pro move: Use ProductVu to see which products benefited from cross-sales during Prime Day — those insights help you bundle or cross-promote through the holidays.

5️⃣ Audit your ad structure before Q4

Don’t roll old event campaigns into the holiday season as-is.

Pause one-time event campaigns and archive what you don’t plan to reuse.
Reassess bid strategies: “Dynamic Bids – Down Only” often performs better for consistency post-event.
Tighten your budget caps — high daily budgets that made sense for Prime Day can burn through spend fast in normal weeks.
Use Campaign Studio to visualize what’s working and where to double down for Q4.

6️⃣ Document your learnings

This is the step most sellers skip — but it’s where next year’s wins come from.

Make a quick note of:

Which campaigns delivered your best ACoS / RoAS
Which products benefited from increased visibility
What timing, budget pacing, or creative changes worked best

💡 Inside Sellozo: Export your campaign performance and tag your Prime Day campaigns. Next year, you’ll have a clear playbook ready to go.

⚙️ Ready your account for the holidays

Prime Day may be over, but Black Friday, Cyber Monday, and December deal waves are right around the corner.

Take your insights, refine your ad structure, and head into Q4 with confidence. Because the sellers who recover smart — not just fast — are the ones who win the next big sales event.