How to turn your Big Deal Days momentum into long-term growth Prime Big Deal Days have come and gone — and whether you crushed it or feel like your ads just limped through the finish line, now’s the time to regroup. A week after any major Amazon sales event, sellers fall into two camps: those who analyze what happened and improve, and those who just reset budgets and move on. This checklist is for the first group — the sellers who want to learn, optimize, and carry momentum