Getting to Know ProductVu: Track and Analyze Performance at the Product Level
- Cameron Manderfield
- May 2
- 3 min read
If you want to understand how each of your products is performing on Amazon—from top-selling SKUs to underperformers that may need attention—ProductVu is the solution. This feature in Sellozo is designed to give Amazon sellers complete transparency into individual product performance, so you can make smarter, faster decisions for your business.
Let’s walk through what ProductVu is, how to use it, and answer some of the most common questions sellers have when managing products in Sellozo.
What Is ProductVu? 🧩
ProductVu is a powerful tab within the Sellozo platform that breaks down performance at the product level. Unlike the dashboard view, which offers a high-level look at account-wide performance, ProductVu lets you dive deep into metrics for each SKU in your catalog.
You’ll find detailed insights for each ASIN including:
💰 Revenue
📉 True Profit
💸 Total Costs
🌱 Organic Sales
📈 PPC Performance
📦 Inventory Summary
🛒 Buy Box Percentage
🏆 BSR (Best Seller Ranking)
🔁 Repricer Settings
And more!
Products are sorted by default in order of highest to lowest sales for the selected date range, making it easy to spot your best (and worst) performers at a glance.
Key Features of ProductVu
Analyze True Profit 💵
Sellozo calculates True Profit for each SKU by automatically pulling in your Amazon data. The only manual input required is your Cost of Goods and Inbound Shipping Fees.
How to Enter Cost of Goods and Shipping Fees:
Go to ProductVu from the dashboard.
Click the Actions drop-down next to a product.
Actions drop-down options on a product in ProductVu Select Update Costs.
Enter your Unit Cost and Shipping Fee.
Update Cost of Goods Click Apply ✅
These inputs remain private and are never shared with Amazon.
Add Tags to Products 🏷️
Organizing your catalog is easier with tags. You can use tags to group products by season, campaign strategy, or performance.
How to Add Tags:
In ProductVu, select the product(s) you want to tag.
On the right, the Add Tags box appears.
Add Tag box appears after selecting product in ProductVu Add, keep, or remove tags as needed.
Enter new tags and click Add Tag.
Click Apply Tags when finished.
Sort and Filter for Deeper Insights 🔎
Want to quickly see which products are eating into your margins or flying off the shelves? Use sorting and filters to get the insights you need.
How to Sort by Best or Worst Performing Products:
Click the Sort button in ProductVu.
Choose a performance metric (like True Profit or ACoS).
Select Ascending or Descending.
The list updates automatically.
How to Filter for Products That Are Not Being Advertised:
Click the Filters button.
Choose Active Ads > Equal To > enter 0.
Click Save to view all non-advertised products.
Answering Common Questions 💡
What is the Best Seller Ranking (BSR)? 🥇
Amazon’s BSR is a real-time sales rank for products. A lower number means better recent sales. ProductVu tracks your BSR over time, helping you measure sales momentum within each category.
What is the Buy Box Chart? 📦
The Buy Box Chart shows a product’s Buy Box history, including both Prime and Non-Prime wins, the number of competing offers, and visual indications of who owned the Buy Box and when.
🟢 Green = You owned the Buy Box
🔴 Red = A competitor owned it
Click the chart icon in the Buy Box section to view trends and history.
What is the Current Offers Chart? 🏷️📈
This chart shows how the Buy Box price has changed over time and whether you were winning or losing during specific periods. It helps pinpoint how pricing fluctuations affect your visibility and sales.
How to Use ProductVu to Analyze Product Performance 📊
Use ProductVu to:
✅ Identify underperforming SKUs that need better PPC support or pricing adjustments.
📈 Track the success of your ad campaigns at the product level.
🔍 Spot trends like low inventory, declining profit margins, or Buy Box losses.
📊 Make pricing or strategy decisions with context.
Want to go even deeper? Click the “Filter To” button next to any ASIN, and the entire chart updates to show only that product’s data.
Final Thoughts 🚀
Whether you're launching new products, optimizing old ones, or just trying to stay ahead of Amazon's curveballs, ProductVu is your go-to tool for data-driven decisions. With customizable tags, detailed cost breakdowns, and flexible filters, it gives you full control and clarity at the product level.
Need help getting started? Click the ‘Contact Support’ button in the app if you have additional questions about setup or using ProductVu.
