Amazon has become one of the most popular platforms for online selling, providing a vast range of opportunities for entrepreneurs to start and grow their businesses. However, with so many different types of Amazon selling accounts available, it can be challenging to determine which one is the best fit for your needs.
In this blog post, we will explore the various types of Amazon selling accounts and the advantages and disadvantages of each:
Individual Seller Account
An individual seller account is perfect for small-scale or occasional sellers who plan to sell less than 40 items per month (you pay an extra fee if you sell 41 items or more). There is no monthly subscription fee, but Amazon will charge you $0.99 per item sold plus referral fees ranging from 6% to 45% depending on the category. Individual sellers do not have access to certain tools like the Amazon Buy Box, which can make it harder to compete with other sellers.
Professional Seller Account
A professional seller account is ideal for those who plan to sell more than 40 items per month. The monthly subscription fee for a professional seller account is $39.99, but there are no per-item fees. Professional sellers have access to more tools, including the ability to create promotions and discounts, track inventory, and access to the Amazon Buy Box.
Amazon Handmade is a platform designed specifically for artisans and makers who sell handmade products. Sellers must apply to join, and once accepted, they can list their handmade products on Amazon. Amazon Handmade has lower fees than other types of Amazon selling accounts, but it is only available in certain categories.
Amazon Vendor Central
Amazon Vendor Central is an invite-only platform where Amazon buys products directly from manufacturers and wholesalers. Amazon sets the price and handles the shipping, but vendors have less control over their branding and marketing. These sellers are also referred to as first-party or 1P sellers because they sell directly to Amazon.
Amazon Seller Central
Amazon Seller Central is the most popular type of Amazon selling account. It is available to anyone who wants to sell products on Amazon. With Seller Central, sellers can manage their inventory, pricing, and orders. Sellers also have access to advertising tools like sponsored products and stores, and they can create and manage their listings. You may also hear these sellers referred to as 3P or third-party sellers.
If you do sell through Seller Central, consider signing up for Sellozo to help you manage your products and ads. With the Sellozo Optimizer and Autopilot tools, we’ve cut down the busy work for you so you can instead focus on running your business. With Sellozo Managed Ads, you can even get a dedicated account manager to create a custom Advertising Plan tailored to your business, dedicated time to work on your account, as well as regular check-in meetings to update you on your ad performance.
In conclusion, choosing the right type of Amazon selling account depends on your business needs and goals. Whether you are an individual seller, a small business owner, or a large manufacturer, Amazon provides a variety of options to fit your specific needs. If you do decide to join Seller Central, consider signing up for Sellozo and let our account robots and ad experts help you reach your business goals!