top of page

Amazon FBA vs. FBM: Understanding the Pros and Cons for Sellers

For aspiring entrepreneurs and seasoned sellers alike, Amazon provides a bustling marketplace with unparalleled opportunities for success. However, when it comes to fulfilling orders, sellers face the decision of choosing between two popular methods: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). In this blog post, we'll delve into the benefits and drawbacks of each approach, equipping you with the knowledge to make an informed choice that aligns with your business objectives.

Fulfillment by Amazon (FBA)


Effortless Logistics: With FBA, Amazon takes charge of the entire fulfillment process. Sellers only need to ship their products in bulk to Amazon's fulfillment centers, and from there, the company handles storage, packing, and shipping to customers. This hands-off approach saves sellers valuable time and effort.

Prime Eligibility: FBA items are Prime-eligible, making them more appealing to Amazon Prime members who value expedited shipping and often prefer products that come with the Prime badge. This increased visibility can lead to higher conversion rates and increased sales.

Customer Trust: Amazon's robust customer service and returns handling system instill trust in buyers. Should any issues arise with an FBA order, Amazon handles customer inquiries and returns, providing prompt resolutions that enhance customer satisfaction.

Multichannel Fulfillment: In addition to fulfilling Amazon orders, FBA allows sellers to use the same inventory to fulfill orders from other sales channels like their e-commerce websites. This streamlined approach simplifies inventory management and reduces operational complexity.


Storage Fees: While FBA offers convenience, it comes at a cost. Amazon charges storage fees for keeping your products in their warehouses. Sellers must carefully manage their inventory to avoid excessive storage charges.

Fulfillment Costs: In addition to storage fees, sellers are also responsible for fulfillment costs, which include packing and shipping charges. These costs can significantly impact profit margins, particularly for lower-priced items.

Limited Control: Entrusting order fulfillment to Amazon means less control over the process. Delays in processing or shipping could potentially lead to negative feedback that might be beyond the seller's control.

Fulfillment by Merchant (FBM)


Cost Control: With FBM, sellers have more control over their fulfillment costs. They can choose their preferred shipping carriers and negotiate shipping rates, potentially reducing expenses and increasing profitability.

Inventory Flexibility: FBM enables sellers to keep their inventory in-house or use third-party fulfillment services, giving them greater flexibility and control over stock levels.

Customized Packaging: FBM allows sellers to include personalized packaging and promotional materials, enhancing the branding and customer experience.


Shipping Responsibilities: As an FBM seller, you are responsible for the entire shipping process. This can be time-consuming, especially for sellers handling a large volume of orders.

Lack of Prime Eligibility: FBM items are not Prime-eligible, potentially putting them at a disadvantage in terms of visibility and customer trust compared to FBA items.

Customer Service Burden: FBM sellers are solely responsible for handling customer inquiries, returns, and refunds. This can be challenging, particularly for sellers without dedicated customer service resources.

Choosing between FBA and FBM depends on the unique requirements and goals of each seller. FBA offers convenience, customer trust, and Prime eligibility, but it comes with additional fees and reduced control. On the other hand, FBM provides cost control, inventory flexibility, and customization options, but it demands more hands-on effort and lacks the perks of Prime eligibility.

Ultimately, sellers should carefully evaluate their business model, budget, and logistics capabilities to determine which fulfillment method best aligns with their objectives. Some sellers might even opt for a hybrid approach, leveraging both FBA and FBM to maximize their reach and cater to a broader range of customers. Whichever route you choose, remember that adapting to your customers' needs and maintaining excellent service will be key to your success in the Amazon marketplace.

bottom of page