Unarchiving and Cloning Ad Campaigns on Amazon
Have you ever archived one of your ad campaigns only to realize you later wanted to start it up again? Currently, there’s no easy way to unarchive campaigns on Amazon. Amazon’s recommendation to work around this is to pause campaigns rather than archiving this if you think you may want to use the campaign again in the future.
But why would you want to unarchive a campaign after you’re finished with it? Well, there are a few instances why you might want to ‘resurrect’ a campaign that’s been archived. For example, you might accidentally archive a campaign and still want to run it. Unfortunately, there’s no way to do that in Seller Central.
The good news is that Sellozo now offers the ability to clone any ad campaign, even if it’s been archived. So if for some reason you accidentally archive a campaign or want to ‘resurrect’ an old archived campaign, you can now clone that campaign and run it again.
It will be set up exactly as it was originally. The new campaign will be structured just like the original campaign, including all the keywords and the negative keywords. Sellozo uses the last 90 days history for the newly created campaign to set the keyword bids. If this 90 day history is not available, the ad group bid will be used as the default.
You can pair the new cloning feature with our dayparting feature. By making multiple clones of the same campaign and setting different days and times for each campaign, you can essentially A/B test to discover what day(s) and time(s) work best for your ad campaigns.
If you want to see how to use the new cloning feature, check out this quick video tutorial:
Select the campaign you wish to clone and click the green ‘Actions’ button next to it.
On the ‘Actions’ menu, select ‘Clone Campaign.’
A menu will slide out from the right side of the screen where you will be able to name the campaign, turn on the optimizer, set a daily budget, and select a bid strategy and target ACoS.
Click ‘Clone Campaign’ to save the changes.
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