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3 Proven Strategies to Instantly Lower Your Amazon ACOS in 2023

Are you an Amazon seller looking to optimize your advertising spend and reduce your ACOS (Advertising Cost of Sale) instantly? Look no further! In this blog post, we'll delve into three effective strategies that every Amazon seller should consider implementing. These strategies range from the basic to the more advanced, so whether you're a beginner or an experienced seller, there's something here for you. Let's dive right in!

Strategy 1: Wasted Spend Check

The first strategy is the "wasted spend check." This is a fundamental step in optimizing your Amazon advertising campaigns. The idea behind this strategy is to identify keywords that have not converted but have received a significant number of clicks. These keywords are likely not performing well and should be removed from your campaigns to reduce ACOS.

Here's how to perform a wasted spend check:

  1. Look at your keywords over a 30-day or 90-day period.

  2. Identify keywords with zero conversions.

  3. Focus on keywords with 10 to 20 or more clicks.

  4. Pause or remove these keywords from your campaigns.

  5. By eliminating non-converting keywords with high click volumes, you'll instantly see an improvement in your ACOS. We recommend performing this check regularly, ideally on a weekly basis, to keep your account free from wasted spend.

Strategy 2: Anchor SKU Approach

The second strategy, the "anchor SKU approach," is particularly useful if you have products with multiple variations or related products. It's also beneficial when you're working with a limited advertising budget and want to maximize your efficiency.

Here's how the anchor SKU approach works:

  1. Analyze the performance of different product variations or SKUs.

  2. Identify the best-performing SKUs that meet your ACOS goals.

  3. Pause advertising for lower-performing SKUs.

  4. Focus your advertising budget on the top-performing SKUs.

  5. By concentrating your ad spend on the products that deliver the best results, you'll not only lower your ACOS but also make the most of your budget. This strategy empowers you to allocate your budget more efficiently, ensuring that your campaigns consistently meet or exceed your ACOS goals.

Strategy 3: Hero Campaigns

The third strategy is a more advanced technique called "hero campaigns." With hero campaigns, you gain greater control over your advertising budget and ACOS by separating your top-performing keywords from your lower-performing ones.

Here's how to set up hero campaigns:

  1. Identify your top-performing keywords that meet your ACOS goals.

  2. Move these keywords to their own campaign.

  3. Allocate a budget that allows these keywords to spend freely while maintaining profitability.

  4. Place lower-performing keywords in a separate campaign for testing purposes, allocating a smaller budget.

  5. This strategy provides a dual benefit. Your hero campaign, consisting of high-performing keywords, can spend more aggressively to maximize profitable sales. Meanwhile, the campaign containing lower-performing keywords allows for controlled testing and optimization efforts.

In summary, these three strategies can significantly impact your Amazon advertising efforts. By performing a wasted spend check, adopting the anchor SKU approach, and implementing hero campaigns, you can lower your ACOS and optimize your ad spend effectively. Whether you're a seasoned Amazon seller or just starting out, these strategies can help you achieve better results in 2023. Remember to regularly analyze and refine your campaigns to stay ahead in the competitive world of Amazon selling.

Check out this video on Youtube that goes over these three strategies and don't forget to like, share, and subscribe to our Youtube channel for more valuable PPC tips!


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