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The Recap: News for Amazon Sellers | Edition 15

Amazon News for Sellers: Prime Day, Q4, + more in this week's The Recap.

AUGUST 28, 2020 | EDITION 015


This is a web archive of Sellozo's weekly newsletter for Amazon Sellers.

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Hi, Sellers!  With so many unknowns around Prime Day - like the actual date - many are recommending you simply plan for large Black Friday and Cyber Monday deals, which is smart advice when you consider Amazon’s recent announcement in the UK about extended Black Friday specials even for non-Prime members. If there is a Prime Day in the next few weeks, it will hit around Q4 shopping period, which is usually littered with sales and competition, so what should you do? Plan for the knowns: Black Friday and Cyber Monday.  This week, there seems to be quite a bit of news about Amazon’s smart devices, technology, and the like. Some of it will benefit sellers on, some may not. Whatever side of the technology-loving coin you’re on, some of this is truly interesting and amazing stuff. Let’s take a look: 

  • Amazon Halo: Amazon is jumping into the fitness tracking game with a new twist: mood tracking. Apparently this tracker senses the tone of your voice and uses that, along with other trackable metrics, to determine your health, mood, etc and even creates a 3D model of your body. This early access product with a Whoop-like strap lists at $100 ($70 for early access) and only costs $4 per month for the service. Did you get an invite? Let us know what you think of Halo.

  • "Alexa, what aisle is the milk in?" That’s right! Amazon's first Amazon Fresh grocery store opens this week (also invite-only for now) and is loaded with smart devices to help shoppers find stuff. The technology is expected to hit other Amazon Fresh stores in the near future and includes the Dash cart, which somehow shows you your shopping list, scans groceries, and doubles as checkout stand. 

  • Amazon Air Drones are one step closer! The FAA has granted Amazon an exemption that allows them to continue working on the development of their drone platform while they continue working towards formal certification. The drones themselves are huge! Measuring around six foot in diameter they have a 15 mile range and can deliver packages up to 5 pounds. And they have a sort of x-wing fighter feel to them. 

  • Amazon debuts AR tool for viewing multiple furniture items in one room! Amazon’s Room Decorator makes it possible for shoppers to virtually style their homes with products from Amazon and its third-party sellers ahead of clicking “Buy Now.” Customers will be able to visualize multiple items at once in their space and even save their virtual room for editing later.

Finally, Amazon Accelerate is next week! Get registered, setup that agenda and increase your Amazon Selling I.Q.!



Sellozo expert Dustin Kane gives some quick dayparting tips and pointers within the Sellozo platform for Amazon Sellers who are advertising on Amazon and want to optimize their advertising and return on ad spend. 




Forbes asked 14 members its own Forbes Business Council to share their best advice for entrepreneurs debating whether to sell their products on Amazon. Ask yourself these questions before setting up your Amazon seller account.


Amazon’s enormous marketplace is fertile ground for schemes targeting the sellers, too. Vox takes a look a look at how one get-rich scheme targeted Amazon sellers.


Anker, a Chinese brand founded in 2011 by ex-Google engineer Steven Yang, debuted on the Shenzhen Stock Exchange on August 24th. The brand was one of the first Amazon-native brands and is now on target to $1 billion in sales in 2020.


BGR’s compiled a Top 5 list of the best pool floats so you can drift towards September on a rainbow unicorn.


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