Amazon’s New AI Tools Are Here — But Are They Enough?
- Cameron Meneer
- 60 minutes ago
- 2 min read
Amazon just dropped a wave of AI-powered tools for sellers—and they’re already creating buzz inside Seller Central. From automated insights on business performance to AI-generated product listings, Amazon’s latest updates promise to make selling “smarter.”
But here’s the catch: these tools still focus on telling you what’s happening, not necessarily helping you act on it. That’s where Sellozo comes in—turning all that new data into real, measurable growth.
Let’s break down what’s new and how to make the most of it 👇
🧠 AI-Powered Business Performance Insights
The new Business Performance Insights widget lives inside the Business Reports dashboard. It uses AI to interpret your data and provide quick takeaways like:
“Your sessions are down 10% this week.”
“Your sales conversion is trending up 5% month-over-month.”
Helpful? Absolutely. But actionable? Not quite yet.
While Amazon’s widget identifies trends, Sellozo automatically acts on them.
Our Optimizer uses your campaign data to raise or lower bids, pause underperformers, and reallocate budget in real time—no manual intervention required.
📊 Enhanced Analytics for Product Recommendations
Amazon is integrating more data into its product recommendation analytics, helping sellers identify new products to pursue and maintain sales momentum on top performers.
That’s a great way to spark ideas—but it’s just one piece of the puzzle.
With Sellozo’s Financial Reports and ProductVu, you can instantly see how those potential new products affect your profitability and where to focus your next investment.
🧩 Generative AI for Enhanced Listings
Say hello to Amazon’s “Enhance My Listing” feature. It uses generative AI to create optimized product titles, bullet points, and even lifestyle imagery based on minimal input.
This can save hours of copywriting time—but data still drives performance.
Sellozo users test that AI-generated content in Sponsored Product and Sponsored Brand campaigns, letting real campaign results decide what converts best.
🚀 AI-Powered Opportunity Explorer (for Brand-Registered Sellers)
The upgraded Opportunity Explorer takes product research to a new level. Amazon’s AI now surfaces unmet customer needs and suggests new product ideas with demand forecasts and trend analysis.
For brand-registered sellers, this tool is gold—but the magic happens when paired with automation.
In Sellozo, you can take those product opportunities and launch campaigns automatically, apply custom rules through Client Scripts, and monitor your success with full transparency.
📈 Expanded Brand Analytics
Amazon’s Brand Analytics keeps getting smarter, now offering deeper insights into search terms, click share, and conversion share. It’s invaluable for understanding how shoppers find and choose your products.
Sellozo takes that data and turns it into action. Instead of static reports, you can use those insights to adjust bids automatically, refine targeting, and track profitability across every ASIN—all in one dashboard.
💡 The Bottom Line
Amazon’s new AI tools help sellers see more—but tools like Sellozo help you do more.
Amazon can tell you your traffic is down. Sellozo can fix it.
By combining Amazon’s new insights with Sellozo’s automation, you can turn every data point into a decision and every decision into profit.
Because your business deserves more than insights—it deserves outcomes.