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Steps for Building a Brand on Amazon

Building a brand on Amazon may sound like a hard task, but it can be fairly easy. Here are some easy steps to help you get started or help build your brand further.

Step #1

Research your audience and your competitors. You already have your product in mind, but who are your potential competitors? Take notes while researching your competitors, figure out what they do similar and what they do differently. This will help you understand what they’re missing and you can try to incorporate it into your brand.

You also want to research your audience. Find the age of your audience, their education level, income level, hobbies, interests, etc.  The more specific your audience is, the easier it will be to create your brand.

Step #2

Find your business name and slogan. Find a name that has meaning, make sure it stands out and represents what your brand is. Choosing a name may seem easy enough, but it is a very important decision. Your brand name is the crowning jewel for your company. Think about the brands and companies you love to buy products or services from. Their names probably make you feel a particular emotion when you think about them. But how do you go about choosing a brand name that will resonate with your customers? There is a lot to consider and you should put a lot of thought into it. Choosing a name that is terrible can be disastrous, so choose wisely! To learn more about choosing a good brand name, click here.

Step #3

Define your Brand Identity, voice and the key qualities of your brand. This should be easy once you finish analyzing your competitors. After analyzing your competitors, you should know how your product is going to differ from theirs. Use this as a strong point when thinking about your own, this will set you apart from your competitors.

Remember that people make purchases based off of what they need, so make sure to include information about how you can provide value that can improve the customer’s life.

Step #4

When creating a brand, you want to find colors that match well with your product. Colors mean a lot when it comes to a design. There are thousands of articles on how colors can affect whether or not customers buy your products. This is called brand color psychology. Brand color psychology is the study of how color impacts the way we perceive brands, according to Colors are known for having a very powerful impact on our perception and emotions. For example, a large number of restaurants use the color red. Red provokes hunger, excitement, and much more.

Let’s look at another color for an example: Blue. Blue provokes trust, loyalty, and security. Below are a couple of examples. Notice how a lot of the examples are from banks and financial companies. Trust, loyalty, and security are exactly what you want your customers to feel when they see your company logo.


When looking for colors for your brand, you don’t have to go by the chart below. This chart is helpful for those who are either stuck and have no clue what colors to choose or for those who want to build a strong company personality. If you have any other colors in mind, go for it!


Step #5

Now that you know your audience, brand name, brand identity and the colors you want to use, you can start thinking about your logo. A logo is defined as images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. If your logo is powerful and symbolic, people would see the logo and automatically know what it is, which is important for creating brand awareness. Having a professional, well-designed logo builds trust with potential and recurring customers. Having a logo gives your company an identity, makes your brand more memorable, builds trust with customers, legitimizes your brand, helps you create an online and offline branded asset and allows for growth in the foundation of your brand long run. For more information, click here to read our previous blog post on why sellers should have logos.

Step #6

Amazon Brand Registry is a great way to give your brand access to tools that will enable you to more accurately represent your brand according to Amazon’s website. By being part of Amazon brand registry, it allows you to have an active trademark, greater control and protection. Not only does this help improve your sales, it also helps against counterfeits as well. 

To be part of Amazon’s Brand Registry, you need to be eligible. Below are the eligibility requirements in the US.


Step #7

Finally, you need to focus on getting your new brand out there. You can get started with Amazon Sponsored Brands. Sellers on Amazon are allowed to advertise their brand on search results that are related to the products they sell. Being able to advertise your product on a search result page that is related to your products helps generate recognition for your brand and product portfolio. Amazon states that it can be set up in 4 easy steps.

Choose the products you want to advertise → Create and customize your ad → decide which keywords to target and how much you want to bid for clicks → submit your ad for review. It will be reviewed within 72 hours.

To be able to use Amazon Sponsored Brands you have to be a Professional Seller enrolled in the Amazon Brand Registry, vendors, book vendors and agencies. It is not available for individual sellers. 

Advertising generates customer loyalty. When customers see things repeatedly like Amazon Sponsored Brands, they become exposed to the brand and gain knowledge about the brand that will eventually lead to a sale. This will increase your company traffic, give your company a positive image, attract new customers, puts you at the top of your competition and keeps continuous business. 

Advertising products on Amazon are very complex and time consuming. Sellozo has built the most advanced software in the market to simplify, automate, and optimize the whole process. Better yet, we will spend 1×1 time with you to teach you how to use Sellozo so it is most effective for your business.

You’ve got enough to worry about with your Amazon business. Sellozo can automate the tedious stuff: ad management and optimization.

We’ll package up the data and information from your Amazon ad campaigns into insightful, useful learnings in our comprehensive reports. Finally, we’ll pair those reports with our repricing tool and our exceptional support you’ll save time, money, and headaches. Contact us to help you with your new brand!

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