Starting an Amazon Store in 2025: What New Sellers Need to Know

Thinking about launching an Amazon store in 2025? You’re not alone. With over 2 billion monthly visits and 60% of U.S. consumers starting their product searches on Amazon, it’s still one of the most powerful eCommerce platforms out there.

But let’s be honest—getting started on Amazon today isn’t the same as it was five years ago. It's more competitive. The rules have evolved. The tech is smarter. And success? It takes strategy.

Whether you're launching your first private label brand or expanding your existing eCommerce business to Amazon, here’s your step-by-step guide to getting started (and staying profitable) in 2025.

Step 1: Choose the Right Selling Model

Before you dive into listings and logos, decide which business model makes the most sense for your goals and budget:

• Private Label: Building your own branded product (most scalable, but takes more upfront work).

• Wholesale: Buying products in bulk from established brands and reselling them.

• Retail Arbitrage / Online Arbitrage: Finding discounted products in-store or online and flipping them on Amazon.

• Dropshipping: Listing products you don’t physically hold and having a supplier fulfill the orders (less control, but lower upfront cost).

• Handmade: Great for artisans and creators with unique, handcrafted items.

Pro tip: Private label is still the most common path to long-term success, but it also requires the most research and investment.

Step 2: Create Your Amazon Seller Account

There are two types of Amazon seller accounts:

• Individual (no monthly fee, but $0.99 per item sold)

• Professional ($39.99/month flat fee, with access to advertising, bulk listing tools, and more)

Most serious sellers start with the Professional plan. You’ll also need:

• A valid bank account

• Government-issued ID

• Tax information (U.S. sellers typically need a W9)

• Credit card

Step 3: Find a Product Worth Selling

This step makes or breaks most sellers.

To find a winning product, look for:

• Strong demand: Use tools like Helium 10 or Jungle Scout to find high-volume keywords

• Low to moderate competition: You want demand without a sea of carbon-copy listings

• Healthy profit margins: After FBA fees, advertising costs, and product sourcing, you’ll want at least 30% margins

Avoid trendy fads. Think about sustainable, evergreen products you can improve or brand better than the competition.

Step 4: Source Your Product

Once you’ve found your niche, it’s time to source your inventory. Most private label sellers work with suppliers via:

• Alibaba

• Global Sources

• Trade shows

• Local manufacturers (for handmade or specialty products)

Always order a sample first, and think beyond just unit cost. Consider packaging, shipping times, and quality control.

Step 5: Build Your Listings

This is where first impressions matter. Your Amazon product listing needs to convert, not just exist.

Focus on:

• Keyword-rich titles (but keep it readable)

• Bullet points that sell benefits, not just features

• High-quality images and infographics

• Compelling A+ Content (available to brand-registered sellers)

Your listing is your storefront—invest in making it visually strong and easy to understand at a glance.

Step 6: Enroll in FBA (Fulfillment by Amazon)

Most sellers use FBA, which means Amazon stores, picks, packs, and ships your product—and handles customer service.

Pros:

• Prime eligibility (huge boost in conversion)

• Fast shipping

• Less operational stress

Just make sure you understand FBA fees and Amazon’s Inventory Capacity Limits, especially around peak seasons.

Step 7: Launch with PPC

Launching without ads in 2025? That’s a fast track to invisibility.

Amazon is pay-to-play. Use Amazon Ads to:

• Get visibility in search results

• Target competitor listings

• Retarget shoppers who’ve viewed your product

Sellozo’s Campaign Studio and Optimizer tools help new sellers simplify PPC and avoid wasting ad spend. (Yes, we’re biased—but it really works.)

Step 8: Monitor, Optimize, Repeat

The sellers who win on Amazon? They treat it like a business, not a side hustle.

• Monitor your profitability, not just revenue (Sellozo’s Financial Reports make this easy)

• Optimize campaigns weekly

• Watch your reviews and customer feedback

• Test new images, pricing, and keywords

If it sounds like a lot—it is. But the good news? You don’t have to go it alone.

Final Thoughts: Why 2025 is Still a Great Year to Start Selling

Yes, Amazon is more competitive. But it’s also more sophisticated. With better tools, data, and support than ever before, there’s still room for smart, strategic sellers to thrive.

What is the difference between sellers who burn out and those who build thriving brands? Consistency, data, and the right tools. If you’re starting your journey, Sellozo is here to make it a little easier and more profitable.

Need help with your first PPC campaign?

Start your free trial with Sellozo today—get access to our smart ad automation, custom reporting, and a real team that’s got your back.