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Amazon Headline Search Ads

Amazon headline search ads also known as Sponsored Brands, are banner ads that promote products right beneath the search bar on Amazon. Once you search for a product, an ad will show up related directly to the keyword (aka keyword targeting). For example, if I search for the term ‘macrame’ the ad will relate directly to it.

Amazon Headline Search Ads

Before creating any type of ad for Amazon, you want to make sure you are planning to target the right keywords. One of the easiest things to do is to type your product into the search bar and take notes on what type of products show up. Let’s use the macrame example again. 

Keyword Research

If we look at the screenshot again we notice that macrame can be used for many different things. You want to look for keywords that relate to the product as well as what the product can be used for. Long tail keywords are extremely helpful as well. 

Amazon Headline Search Ads
  1. Macrame wall hanging 

  2. Macrame curtain 

  3. Macrame wall hanging 

  4. Hanging Boho Chic Bohemian home geometric art decor 

  5. Macrame cord 

  6. Cotton macrame 

  7. Macrame plant hanger 

Above, are all keywords you should write down. You can also type in the name of your product in the search bar, and before pressing search, take notes on what products are trending.

Amazon Headline Search Ads

These are also products that are trending when you type in the keyword macrame. This is another easy way to find basic keywords to include in your campaign. 

Google Trends

Google Trends is a great free alternative to finding trending keywords.

Not only could you use this to help optimize your campaign, but you could even look at the related topics and come up with some ideas for new products to add to your Amazon business. For example, if you sold macrame cord, you could also start selling macrame drink coasters, macrame plant hangers or macrame lampshades. All of these products are rising which means these topics have ‘the most recent increases.’ 


While researching your competition on Amazon, you will probably start seeing more ads for macrame. This is the perfect chance to take notes on what ads catch your eye. Take notes on what stands out on their ads and what needs some work. 

After taking notes on your competitors, incorporate missing details from their ads in your ads. For example, let’s say your competitors macrame cord comes in three sizes and different colors but your competitors comes in one size and one color. This is one way you can differentiate yourself from your competitors in your ad. 

Reporting Tools

When it comes to running ads on Amazon, you may have a hard time figuring out what is considered successful. To help with this problem, I suggest checking out our ad automation. Advertising products on Amazon is very complex and time consuming. Sellozo has built the most advanced software in the market to simplify, automate, and optimize the whole process. Better yet, we will spend 1×1 time with you to teach you how to use Sellozo so it is most effective for your business. For more information, check out this link here to learn more. 

Now that you have an understanding on what Amazon headline search ads are, we hope you find it easier to use. Amazon headline search ads are one of the best Ad formats offered my Amazon because it is shown as the very first product under every search. We hope this blog post was helpful and if you have any more questions be sure to contact us here. Don’t forget to subscribe to our email list so you never miss a post from us!


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