Reviews are a big deal on Amazon, not just for customers trying to decide what to buy, but for Amazon Sellers who depend on reviews to entice customers to buy their products. Without reviews, product listings suffer in sales ranking because the algorithm rewards listings that have lots of high ratings. One problem many sellers have, especially when launching a new product, is getting reviews. But when you launch a new product and people don’t know about it and how great it is

If you’ve been following popular stories about the Amazon eco-sphere this year, you’ve likely come across stories about sellers paying for reviews from customers. This has been a big thorn in Amazon’s side recently, and they’ve been taking steps to crack down on sellers paying for reviews however they can manage. But you may be asking, why is paying for reviews a bad thing? When sellers pay for reviews from Amazon customers, they expect the reviews they’ve paid for to be five