As an Amazon seller, it's essential to protect your brand and ensure customers get the genuine, high-quality products they expect. One way to do this is by registering your brand with the Amazon Brand Registry.
Here's a step-by-step guide on how to register your brand with the Amazon Brand Registry:
Make sure you're eligible: In order to register your brand with the Amazon Brand Registry, you must have a registered trademark for your brand in the United States or your home country. You'll also need to have an active and up-to-date listing for at least one product in the Amazon catalog.
Go to the Brand Registry website: To begin the process, visit the Amazon Brand Registry website and click on the "Get started" button.
Create an Amazon account: If you don't already have an Amazon account, you'll need to create one in order to register your brand.
Provide your brand information: You'll need to provide information about your brand, including your brand name, the categories of products you sell, and a brief description of your brand.
Provide your trademark information: You'll need to provide information about your trademark, including the registration number, the date it was registered, and the country where it was registered.
Provide your contact information: You'll need to provide your name, email address, and phone number so that Amazon can contact you if they have any questions about your brand registration.
Submit your brand for review: Once you've completed all of the required fields, you'll need to submit your brand for review. Amazon will review your application and determine whether or not your brand is eligible for the Brand Registry.
Wait for approval: Once you've submitted your brand for review, you'll need to wait for Amazon to approve your application. This process can take several weeks.
If your brand is approved for the Amazon Brand Registry, you'll have access to a range of benefits, including the ability to protect your brand from unauthorized sellers, improved brand search visibility, Advertising with Sponsored Brand Videos, and the ability to report and take action against counterfeit products.
By registering your brand with the Amazon Brand Registry, you can protect your brand and ensure that customers are getting the genuine, high-quality products they expect. It's a simple process that can help you build trust and credibility with your customers, ultimately leading to increased sales and success on Amazon.