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Finding Suppliers for your Amazon Business

Updated: Jun 2, 2023



As an e-commerce seller, finding reliable and high-quality suppliers is crucial for the success of your business. A good supplier can provide you with a steady stream of products at competitive prices, while a bad supplier can lead to delays, low-quality products, and negative customer reviews.


If you're selling on Amazon, finding a supplier can be especially challenging due to the sheer number of sellers and products on the platform. In this blog post, we'll explore some unique ways to find a supplier that can help you source the products you need to sell on Amazon.



1. Attend trade shows and events

Trade shows and events are a great way to meet potential suppliers in person and see their products in action. You can also network with other sellers and learn about new products and trends in the industry. To find trade shows and events relevant to your niche, search online for industry-specific events or visit the websites of trade organizations in your field.


2. Utilize social media platforms

Social media platforms like LinkedIn, Twitter, and Facebook can be valuable tools for finding suppliers. Many businesses use social media to promote their products and services, so you may be able to find a supplier by searching for relevant hashtags or joining industry-specific groups. You can also use social media to connect with other sellers and ask for recommendations on suppliers they've had success with.


3. Join online forums and discussion groups.

There are many online forums and discussion groups specifically for e-commerce sellers, where you can connect with others in the industry and ask for recommendations on suppliers. These groups can be a great resource for finding suppliers that other sellers have had good experiences with.


4. Leverage your network.

Your network of friends, family, and business associates can be a great resource for finding suppliers. Don't be afraid to ask around and see if anyone knows of any good suppliers in your industry. You never know who might have a connection that could be helpful.


5. Use wholesale marketplaces

Wholesale marketplaces are online platforms that connect buyers and sellers of wholesale products. These marketplaces can be a great resource for finding suppliers, as they often have a wide variety of products and suppliers to choose from. Some popular wholesale marketplaces include Alibaba, Global Sources, SaleHoo, Wholesale Central, and Worldwide Brands.


6. Consider using a sourcing agent.

If you’re having difficulty finding suppliers on your own, you might consider using a sourcing agent. Sourcing agents specialize in helping companies find the right suppliers and negotiate deals on their behalf. They can be a great resource, especially if you’re new to the industry and aren’t sure where to start.


7. Reach out to manufacturers directly

If you have a specific product in mind, you may be able to source it directly from the manufacturer. Many manufacturers are open to working with small businesses and may be willing to offer you better prices than a wholesaler. You can find manufacturers by searching online, contacting industry trade organizations, or attending trade shows and events.


8. Look for suppliers on Amazon

Believe it or not, you can find suppliers on Amazon itself! Many sellers on the platform also act as suppliers and will offer bulk discounts for larger orders. Just be sure to do your due diligence and research the seller before making a purchase.


9. Try crowdsourcing

Crowdsourcing is a process in which a company solicits ideas or services from a large group of people, often through an online platform. You can use crowdsourcing to find suppliers by posting a request for a specific product or service and inviting suppliers to bid on your project. This can be a good option if you have a unique or hard-to-find product in mind.



In conclusion, there are many unique ways to find a supplier to source your products for Amazon: attend trade shows and events, utilize social media platforms, use wholesale marketplaces, use a sourcing agent, reach out to manufacturers directly, or try networking and crowdsourcing. With a little bit of research and persistence, you'll be able to find a reliable supplier that can help your business thrive on Amazon.


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