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Amazon Seller Term Glossary

Acronyms and abbreviations are common on Amazon. A great example would be FBA (Fulfillment by Amazon)  and FBM (Fulfillment by Merchant) which are probably the most common acronyms that sellers are familiar with. If you’ve ever wondered “What does that mean?” When you are searching for answers about Amazon, then this Amazon Seller Term Glossary is for you. Below is a list of 35 common abbreviations and acronyms that are helpful for sellers on Amazon.

Tip: If you have visited this page looking for an explanation on a specific acronym or abbreviation; to cut down some search time you can click Command + F (Mac) or Control + F (PC) and type in the word you are looking for and your computer will find the word on the page for you.
  1. A/B Testing:

  2. Also known as split testing, is a way to compare two versions of an experiment to figure out which one is performing better.

  3. Account Health:

  4. Provides an overview of your sellers account adherence to the performance targets and policies required to sell on Amazon, according to their account health FAQ.

  5. ACoS: Advertising Cost of Sales

  6. ACoS is used to measure how well your advertising campaigns on Amazon are performing.

  7. Ad Impressions:

  8. Impressions are defined by Amazon as occurring whenever an ad is shown to a shopper. The impressions metric is used as a count of how many times each ad has been shown to shoppers. Amazon provides the total number of impressions for each campaign and keyword.

  9. Ad Targeting:

  10. Determines whether you want to select the keywords or terms for your ad campaign on Amazon or Amazon will automatically select the keywords for you

  11. AMZ or AZ: Amazon

  12. Short abbreviation for

  13. ASIN: Amazon Standard Information Number

  14. The acronym ASIN stands for Amazon Standard Identification Number. This is a ten character alphanumeric unique identifier that Amazon assigns and are used to identify each product. You can locate each product’s ASIN on the product page in the ‘Product information’ section as shown below.

  15. ASP: Average Selling Price

  16. An average selling price across a given period of time.

  17. A-to-Z: Amazon A-to-Z Guarantee

  18. Amazon A to Z is a promise made by Amazon that provides you the protection when you purchase items sold and fulfilled by third-party sellers.

  19. BB: Buy Box

  20. An area on a product listing that shows similar items at different prices sold by different sellers.

  21. BOGO: Buy One Get One

  22. A coupon for customers. If you buy one product or item, you can get one free

  23. Brand Registry:

  24. Brand registry allows brand owners to use Enhanced Brand Content, including uploading unique branded videos and photos. This kind of branded content will further help customers find the right products

  25. BSR: Best Seller Rank

  26. An indicator on how well a product is selling.

  27. CoGS:

  28. Cost of Good Sold

  29. Conversion:

  30. Your conversion rate is calculated by dividing the number of sales (“Total Order Items”) by the number of times people visited your listing, including all return visitors (“Sessions”) which will give you a percentage. This percentage is your conversion rate.

  31. CPC: Cost per Click

  32. The cost per click is the maximum cost per click you are willing to pay when someone clicks on your ad.

  33. CPM: Cost Per Thousand Impressions

  34. CPM is the average cost you pay to deliver 1K impressions on your ads.

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  1. CTR: Click Through Rate

  2. The percentage of ad impressions that are clicked when it is compared to the entire number of clicks.

  3. Dropshipping:

  4. Dropshipping is a supply chain management method.

  5.  EIN: Employer Identification Number

  6. This is a unique nine digit number that the IRS assigns to business entities for the purpose of identification.

  7. FBA: Fulfillment by Amazon

  8. Orders fulfilled and shipped from the Amazon warehouse to the customer

  9. FBM: Fulfillment by Merchant

  10. Orders are fulfilled by the seller and shipped to the customer

  11. FC: Fulfillment Center

  12. A warehouse where sellers send their products and Amazon stores until purchases are made.

  13. Gated Category:

  14. A category you are not allowed to sell in without approval

  15. GTIN: Globe Trade Item Number

  16. A number for your product that can be used anywhere in the world. Similar to UPC

  17. ISBN: International Standard Book Number

  18. ISBN is a unique identifier for commercial books with a barcode

  19. Keywords

  20. A keyword is a word that is used to define a Sponsored Product ad. You can define the keywords that you want to use when running a manual campaign.

  21. MSRP: Manufacturer’s Suggested Retail Price

  22. The price that the manufacturer has given the product.

  23. PPC: Pay Per Click

  24. Refers to advertising. You pay for every click you get on an Amazon ad, within a budget.

  25. Programmatic

  26. Automated buying and selling of digital advertising inventory on Amazon.

  27. Q1-Q4: Quarter 1 through Quarter 4

  28. Q1 Jan. – March

  29. Q2 April – June

  30. Q3 July -Sept.

  31. Q4 Oct. – Dec.

  32. Retail & Online Arbitrage:

  33. Retail arbitrage is used by many sellers as a way to make money reselling products on Amazon for a higher price than they originally purchased it for. Online arbitrage refers to the same process but instead of in store, you are sourcing online.

  34. ROI: Return On Investment

  35. Return on investment measures the gain or loss. Allows you to compare a company’s profitability or to compare the efficiency of different investments

  36. SKU: Stock Keeping Unit

  37. SKU is a general term that stands for Stock Keeping Unit. This is a unique code that refers to each product that you are selling. Each product you sell on Amazon must have its own SKU. You can create your own SKUs to help keep your product information organized or Amazon can create one for you. It’s usually recommended that you create your own SKUs based on unique identifying information like source identifier, date identifier, condition identifier, etc. An example of this kind of SKU might look like this: WM-020818-N.

  38. UPC: Universal Product Code

  39. UPC is known as a Universal Product Code which is an identification for your product that is needed to sell through traditional retailers and online marketplaces.

Hopefully this Amazon Seller Term Glossary was helpful! Make sure you share this with your friends to help them have a better understanding of the common terms used and heard by Amazon Sellers!

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