• Kim

Amazon Product Inserts


Amazon product inserts are a small but effective addition to your product packaging. Product inserts are small printed cards that Amazon Sellers can add to their packing before it gets sent out to customers. It is usually a card that thanks the customer for their purchase, lets them know to contact them if anything is wrong, and can also include discount codes.

Although product inserts are a great way to show customer appreciation, some things are unacceptable according to Amazon’s rules and policies. You may think it is a good idea to let the customers know how to contact you, leave a positive review if they like the product or even offer them a discount for being a valuable customer, but this could get you into a lot of trouble with Amazon.

According to Amazon, “If you decide to ask a buyer to leave a review, you may not ask for a positive review or ask for reviews only from buyers who had a positive experience, nor may you ask customers to change or remove their review, or attempt to influence the review. For example, you may not offer any compensation for a review, including money or gift cards, free or discounted products, refunds or reimbursements, or any other future benefits.” With that being said, if you get caught you could end up with a penalty on your account. Once your order is received by the customer, Amazon will automatically send an email asking buyers to leave a review, so this is probably why Amazon doesn’t want the seller to do the same thing.

Amazon product inserts should contain:

  1. Your brand name

  2. Product features

  3. How to (if applicable)

  4. A thank you

  5. Satisfactory level

Now you may be thinking, “Why would I ask about their satisfaction for the product if I am not allowed to ask them for feedback?” The way you word things on your Amazon product inserts will be the biggest difference in what’s allowed and what’s not. If you were to say “Please leave a positive review if you liked the product” that wouldn’t be allowed. You could say “If you are unsatisfied with your product, please contact us through Amazon.” That would be a better way to put things so it doesn’t seem as if you are directing them elsewhere.

If the customer left a comment on your product reviews, you can comment back and tell them to contact you through buyer-seller messaging to resolve their issue. You are technically not allowed to direct them to contact you off of the Amazon platform.

Now let’s get into how your Amazon product insert should look and what is should include.

Your Amazon product insert should reflect your brand and consist of the same colors as your brand to make everything look cohesive. Below is an example of a product insert by the brand Stickermule.


It’s simple, straight to the point and matches their brand colors perfectly.


This example is from etsy.com where you can find hundreds of templates. You can even customize the template if the design doesn’t match your brand. This template doesn’t violate any of Amazon’s Terms of Service, it’s to the point, and lets the customer know that feedback is appreciated. It isn’t directing them to leave a positive review, which would make it unacceptable.


This is a great example of an Amazon product insert that teaches the customer how to care for the product while also thanking them. If you are going to take this approach, leave off the email and website. This is an example for someone who runs their own website, so it doesn’t apply to Amazon Sellers, but the beginning of the card is definitely something you could take into consideration when you are creating Amazon product inserts.


Another stylish example that will show your customers that you appreciate them without going against Amazon’s TOS.

Below are some examples of Amazon product inserts you should stay away from:.fusion-gallery-1 .fusion-gallery-image {border:0px solid #f6f6f6;}






As mentioned above, all of these product inserts contain discount codes, social media usernames, asking for positive reviews, and directing the customer off of their website. Now you might receive products where people are including these things in their Amazon product inserts, but it’s still against Amazon’s TOS. It’s best to follow the rules to avoid being penalized. Amazon will find out about it sooner or later. It’s better to be safe than sorry. For more information that relates to Amazon product inserts and reviews, click here. To be able to access the link, you have to be signed in to Seller Central.

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