When setting up your Amazon PPC campaigns, it’s important for Amazon Sellers to avoid what’s called keyword collision. Essentially, keyword collision is when two of your ads are able to generate an ad impression for the same search. This often occurs with more complicated campaign structuring, or when running lots of campaigns simultaneously. But there are ways to prevent keyword collision and keep it from negatively impacting your ad performance. There are three common insta

Amazon keyword sourcing is something you won’t want to overlook if you want to stay on top of your competition. You want to source Amazon keywords for your Amazon product listings that have a high search volume, low competition and are relevant to your product. Plan for Success Successful sellers know that Amazon keyword sourcing and research is the foundation of high-converting product listings. You’ll want to dedicate time to finding as many keywords for your product listin

What are Keyword Match Types? Keyword match types help determine the nature by which keywords will help display your Amazon Sponsored Product Listings based on the search terms customer are using. By selecting keyword match types, you’ll be determining whether your ad will cast a wide or narrow net and help limit the possibility of displaying your ads for customers who are not necessarily looking for what you’re selling. Keyword match types are also useful in keeping your ad