SEEING GROWTH CLEARLY
This growing eyewear brand had a strong product line but struggled to translate that potential into consistent Amazon sales. After trying multiple advertising approaches on their own—including various campaign setups and bidding strategies—they found themselves stuck. Performance was flat, visibility was limited, and nothing they tried seemed to create real, lasting momentum.
Frustrated but still eager to grow, the brand’s owner turned to Sellozo after hearing about its ability to streamline strategy and drive results. They needed a partner who could bring structure, clarity, and a more competitive presence within their category—especially heading into the busy summer shopping season.
THE SELLOZO APPROACH
Sellozo developed a tailored plan designed to position the brand front and center during peak season. This started with a refined campaign framework linking Auto campaigns to Broad, Phrase, and Exact match campaigns to capture and filter high-intent traffic efficiently.
We prioritized top-of-search visibility with ranking campaigns and bid adjustments that helped the brand compete for the most valuable placements. To strengthen the brand’s presence, Sponsored Brands Headline and Sponsored Brands Video campaigns were launched around their best-performing keywords, giving shoppers more ways to discover the product line.
This combination of strategic structure, aggressive seasonal positioning, and full-funnel coverage gave the brand the organized, effective advertising engine they had been missing—turning a once-stagnant account into one of the fastest-rising names in its category.
SALES INCREASE SINCE 2022:
100%
TACOS CONSISTENTLY UNDER:
20%
BRANDED SEARCHES DOUBLED YOY
X2
FASTEST GROWING BRAND
IN THE CATEGORY CONSISTENTLY IN THE TOP SEARCH RESULTS
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