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Sellozo Release Notes July 2024

We're introducing new features in this release aimed at enhancing user experience. These include an enhanced dayparting component for monitoring hourly KPIs with selectable metrics. Additionally, our campaign budget utilization chart now highlights when campaigns exceed 100% of their budget. Also, we have updated our logo on the Sellozo login page, reflecting our integration into the Netrush family.

But that's not all – we are simultaneously making progress on the Snowflake migration and aim to complete it in the next few months. The latest update includes moving our AI dayparting to Snowflake with AMS data, making it run more efficiently and securely.

New Features

Updated Dayparting component and introduced new metrics to the heatmap for viewing hourly data.

We've enhanced the heatmap in the dayparting component with new metrics. We’ve leveraged AMS data to pull hourly data for additional metrics within Sellozo. Users can now select from a dropdown list to see hourly details for PPC sales, spend, clicks, impressions, units sold, and ACoS on the heatmap. This allows users to view both average and exact hourly data for each metric they choose.

Hourly data available for additional new metrics on the heatmap

2. Introducing a new and updated budget utilization chart to reflect Campaigns’ budget utilization

We've updated the campaign budget utilization chart to show when campaigns spend more than 100% of their set budget. It highlights the times and incidents of overspending. When users hover over the scatter plot dots, they can see the budget utilization percentage at each time point. The chart also displays any changes in the daily budget over the last 30 days.

Note: This chart shows data for the last 30 days and uses the timezone set by your day-parting settings. Time tick marks may vary based on your browser settings.

Campaign budget utilization chart

3. Sellozo now fully supports and reports on theme-based targeting for Sponsored Brand campaigns

We added support for theme targeting for Sponsored Brand campaigns and started reporting on them within the Targeting tab. Users can now see the targeting breakdown of these new targeting types in the Targeting tab as well within PPC Manager.

We also introduced a respective filter on the Targeting tab allowing users to filter these new theme targeting types for Sponsored Brand campaigns.

Reporting on theme-based targeting type in Targeting tab within PPC Manager

4. Implemented default currency validation for non-US marketplaces to match the marketplace's currency within AP

Users can now enter the account's marketplace currency directly in the total budget field for non-US marketplaces when creating their Autopilot group, just like with regular campaign launches from PPC Manager. They no longer need to convert $$ into the local currency to set the budget.

Local currency for Canadian marketplace within AP

Local currency for Mexico marketplace within AP

5. Updated our logo on Sellozo login page, reflecting our integration into the Netrush family.

We have updated the logo on the Sellozo login page, reflecting our integration into the Netrush family.

Updated logo on Sellozo’s login page

Additional Small enhancements and bug fixes

  1. Fixed AP campaign pattern where all the nodes within a campaign pattern are clearly visible without getting overlapped or stacked up over each other.

  2. Renamed ‘Toggle Active’ option from the drop-down within Client scripts to ‘Enable’ for better user understanding

  3. Fixed campaigns' 'End date' format within the Activity log page to match the regular date format.

  4. Targeting type filter now shows the correct search results when ‘Targeting type-> negative’ filter is applied

  5. Also, the downloaded CSV file includes all negative targets, matching the quantity displayed on the user interface.

  6. Took out the 'Clone Campaign' option from the list of available actions for bulk functionalities as it is not supported for bulk actions.

  7. Fixed the campaigns' 'End date' and ‘placement multiplier’ format within the Activity log page to match the regular date format.


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