EFFICIENCY IN THE FAST LANE
This automotive brand, known for its windshield wiper motors and wipers, was ready to take its Amazon presence to the next level. While their motor products were already performing well, their wiper line lagged far behind—struggling to gain traction despite solid demand in the category.
On top of that, their advertising efficiency had slipped. ACoS sat at 45%, far above their goal of 30%, and a significant amount of ad spend was being wasted on targets that weren’t converting. The brand also wanted to introduce more of their catalog to Amazon shoppers, but their current setup wasn’t built to scale. They needed a strategy that could reduce inefficiencies, unlock growth for underperforming products, and provide a stronger structure for expansion.
THE SELLOZO APPROACH
To get performance back on track, Sellozo rebuilt their advertising approach with a mix of efficiency-focused and growth-focused tactics. Defensive campaigns were launched to protect their top-performing products and prevent competitors from capturing high-value branded searches. Low-bid catch-all campaigns were introduced to steadily increase visibility across more of the catalog while keeping costs controlled.
To expand reach within the automotive space, broad match modifiers were added—allowing the brand to tap into car-specific searches like “Jeep Wrangler blades” without overspending on irrelevant traffic. We also activated Sellozo’s Optimizer across all campaigns, ensuring bids were automatically refined around performance and adjusted in real time to improve ROAS and reduce wasted spend.
This structured, automated, and cost-conscious strategy gave the brand what it needed: a clearer path to scale both their established products and their slower-moving wiper line—while steadily improving efficiency along the way.
ROAS DOUBLED
X2
ACOS LOWERED BY:
50%