This partner built their business around a single hero product: a premium ham that becomes a must-have item during major holidays like Thanksgiving, Christmas, and Easter. While their peak seasons were reliably strong, the challenge was what happened in the months between. They needed a strategy that would help them stay profitable during slower periods without losing the momentum and visibility that made their holiday surges so successful. In short, they needed a year-round plan that protected margins in the off-season and amplified demand when it mattered most.
The Sellozo Approach
We started by aligning their creative and campaign structure with how customers actually shop for their product. Holiday-themed assets were refreshed for each major season, ensuring ads felt timely, relevant, and compelling as shoppers prepared for their celebrations.
During peak demand periods, we leaned into aggressive growth. Highly targeted campaigns were paired with intentional budget rules and higher ACoS thresholds to maximize visibility when competition—and customer intent—were at their highest. This ensured the brand didn't just show up during the holidays; it stood out.
Once the seasonal rush passed, the strategy shifted. We tightened ACoS targets to maintain profitability and introduced Sponsored Brands and Sponsored Brands Video campaigns to keep the product in front of shoppers year-round. These off-season efforts helped sustain steady brand visibility so that when the next holiday approached, the partner wasn't starting from scratch—they were already top-of-mind.
