This fishing bait brand came to Sellozo with a completely clean slate—they had never run Amazon advertising before. In fact, they had done very little advertising of any kind, making this a true ground-up build with no historical data to guide decisions.
They needed a full-funnel strategy that could introduce their products to new shoppers, help them identify their strongest performers, and create a foundation that would support long-term growth. Without any prior campaign structure, targeting history, or bidding strategy in place, the challenge was to build an efficient and scalable advertising system from scratch.
The Sellozo Approach
The brand partnered with Sellozo to create a solid advertising foundation that would allow them to grow quickly without wasting spend. Using Sellozo's tools, they built out essential campaign structures—including segmented ad groups—ensuring targeting was organized, relevant, and set up for meaningful data collection from the start.
Once campaigns were running, Sellozo's Optimizer was activated to manage bids automatically. This allowed the brand to scale confidently while maintaining control over efficiency, even as traffic and conversions began to ramp up.
From there, the team focused on identifying top-performing products and refining targeting around those best sellers. By getting granular with segmentation and adjusting spend toward what worked, the brand was able to increase visibility, improve conversion rates, and turn early learnings into rapid performance gains.
What began as a blank slate quickly transformed into a structured, data-driven strategy—one that delivered explosive growth within just a few months.
