This athleisure and athletic apparel brand came to Sellozo after feeling stuck in place. Their products were strong, their catalog was diverse, and their sales were steady—but their advertising had reached a plateau. Campaigns that once performed well had stopped driving incremental gains, and growth had essentially stalled.
The brand wasn't losing momentum, but they weren't gaining any either. They needed a fresh strategy that could reignite demand, adapt to seasonality, and help them scale efficiently—without overspending or drifting away from profitability.
The Sellozo Approach
Sellozo began by taking a strategic look at the brand's catalog through the lens of seasonality. Using search trends from Amazon and Google, the team reshaped campaign focus around what shoppers were actively searching for—pivoting attention from warm-weather products like swimwear to fall-forward items such as sweatpants as demand shifted.
Campaigns were restructured with more thoughtful audience segmentation to capture both new shoppers and returning loyal customers. Branded search campaigns were strengthened to capitalize on high-intent traffic, while Sponsored Products were cleaned up to eliminate inefficiencies that had gone unnoticed.
To broaden reach beyond the lower funnel, Sellozo launched Sponsored Display campaigns to target shoppers by behavior and interest, complementing existing search efforts. Finally, the Optimizer was activated—ensuring bids adapted automatically to performance and keeping spend efficient as the brand scaled.
This refreshed, seasonally aligned, and more strategically layered approach gave the brand the momentum they needed to break out of their plateau and start growing again—with significant improvements across sales, PPC performance, and units sold.
